Marketing Officer

Are you passionate about storytelling, marketing, and communications? Ready to use your skills for an important cause that supports the integration of refugees and migrants in the UK? This is an exciting opportunity to become involved with a unique initiative that celebrates food, culture, and the rich stories of humanity. With chefs representing 44 cuisines from around the world, you’ll have the chance to explore exciting new foods and collaborate with our wonderful HQ team and chef community.

About Us

Migrateful is an award-winning UK charity with a mission to support refugees and migrants on their journey to integration and independence by enabling them to teach cookery classes to the public. Since 2017, we have supported 110 Migrateful chefs in teaching over 4,500 classes to more than 52,500 participants. Through our communications, we aim not only to sell our cookery classes but also to contribute to positive narratives about migration in the UK and raise awareness about the experiences of refugees and asylum seekers.

About the Role

You’ll assist the Marketing & Sales Manager in executing dynamic, multi-channel campaigns and delivering engaging content across digital, print, and social media platforms. From capturing in-class media to crafting captivating copy, nurturing our online community, measuring campaign performance, and more, you’ll play a hands-on role in raising awareness of Migrateful’s mission and driving class and voucher sales. This role is perfect for someone creative, organised, and eager to grow their marketing skills in a collaborative, cause-driven team.

RESPONSIBILITIES

Marketing Campaigns 

• Supporting the Marketing & Sales Manager with planning, developing, and delivering marketing campaigns across digital, print, and other channels.

• Measuring and reporting on the performance of marketing campaigns.

• Staying up to date with marketing trends through training and industry events.

• Supporting volunteer and staff recruitment by promoting the organisation's mission, culture, and opportunities through strategic partnerships and targeted campaigns.

• Scheduling, posting, and monitoring digital content, including managing the online community.

• Writing engaging copy for various mediums, including social media posts, email campaigns, and website content. Coordinating blog content with input from chefs, the Migrateful community, and other contributors.

• Managing campaign communications (e.g., Lift the Ban) with input from the Marketing & Sales Manager and Co-CEO as needed on social media, newsletters, and website elements.

Design, Media and Website 

• Supporting the Marketing & Sales Manager with the creation of print and digital design assets.

• Assisting with the creation of in-class photo and video content, including capturing and editing.

• Day-to-day website maintenance.

Public Relations and Outreach

• Identifying and managing PR and other awareness-raising opportunities.

• Ensuring the safeguarding of our chefs when liaising with external media.

• Coordinating influencer partnership opportunities.

• Collaborating with the Marketing & Sales Manager and the Sales & Operations Manager to increase corporate cookery class sales through outreach tactics such as cold-calling, emailing, and networking at in-person events.

Other

• Carrying out administrative tasks and ad hoc duties that support the work of the marketing and sales team.

SKILLS AND EXPERIENCE

• Experience planning, executing and monitoring digital marketing campaigns

• Strong written skills with the ability to modify content depending on the platform 

• An understanding of key social media platforms and social media scheduling and reporting tools

• A creative flair and confidence in suggesting new content ideas – with an understanding of how these feed into our strategic goals and how these might differ depending on the platform

• An interest in and willingness to stay up to date with social media trends

• Experience creating content for socials – including an ability to create video content using a smartphone and capture photographic content

• Experience gathering and reporting on multi-channel analytics

• An understanding of Mailchimp, Canva, a CRM and WordPress – or equivalent marketing tools

• An eye for design – an ability to work from brand guidelines and how to modify content depending on the medium 

• An interest in staying informed about current affairs, particularly issues affecting refugees and migrants in the UK, is desirable but not essential

PERSON SPECIFICATION:

• Strong attention to detail.

• Excellent communication skills, both written and verbal.

• Enthusiastic, with a can-do attitude, willing to take initiative and support the team to meet marketing goals.

• Flexible, open-minded, and eager to learn.

• Strong organisational and time-management skills, with the ability to manage your own schedule as needed (with guidance from the Marketing & Sales Manager).

• We welcome people with lived experience of the UK immigration system 

This is a hybrid role that requires you to work from our HQ office in Farringdon, London three days a week. Please note that you may be required to attend classes or other events outside your usual working hours. In these instances, you will be given advance notice and can claim time back in lieu (TOIL) during the week.