Marketing Manager

Here for the Blue Light community  

The Role and the Team 

Blue Light Card Foundation is seeking an experienced Marketing Manager to design, develop, and manage integrated marketing strategies that drive new customer acquisition and enhance fundraising growth. As Marketing Manager, you’ll leverage your marketing expertise to create effective campaigns across multiple channels, optimise media planning, and ensure successful outcomes to support the Foundation's fundraising initiatives.  Your contributions will directly impact the Foundation’s growth and sustainability, enabling us to further our mission. 

The Blue Light Card Foundation gives a lifeline to those who give so much to keep us safe and healthy. We fund and deliver mental health and wellbeing support for the issues we know the community needs help with most – because as former police officers, military professionals and more, we've been on or supported the frontline. We understand.    

What You’ll Do 

• Develop and manage the Foundation’s brand and creative strategy in conjunction with the CEO and Head of Fundraising 

• Oversee and administer marketing and communications for the Foundation, including annual plans, message development, campaigns, creative direction, target audiences, timelines, talking points, and other related issues 

• Spearhead the development, maintenance, and evaluation of marketing and communication materials, including annual reports, publications, videos, events, printed collateral, digital marketing, direct mailings, image development and design, research, and talking points 

• Manage the Foundation’s strategies to drive successful giving campaigns through corporate supporters, public annual giving vehicles, and special events, including mass participation or community fundraising events, to ensure fundraising goals are achieved 

• Develop, implement, and monitor project budgets, ensuring compliance with applicable fiscal restraints, analyse data, manage resources effectively, and adjust project budgets and activities to ensure strong fundraising results 

• Manage the Foundation website and social media channels, developing content and increasing followers to meet overall communication and marketing priorities 

• Oversee the communications for the Foundation’s donor stewardship programme for annual donors, first-time donors, and corporate partnerships 

• Manage in-person events, including fundraising events and brand awareness events. 

• Develop, implement, and monitor the communications plans for grant making, including post-award communications disseminating the impact of our work 

What You’ll Bring  

• Extensive experience in marketing strategy development and execution, particularly in integrated, multi-channel campaigns focused on customer acquisition and fundraising 

• Proven track record in managing brand identity and creative strategy, including the development of marketing materials such as annual reports, publications, and digital content 

• Demonstrated experience with digital marketing techniques, including social media management, SEO, email marketing, and online analytics 

• Experience in planning, executing, and evaluating marketing campaigns, including both organic and paid media strategies 

• Strong background in managing multiple projects simultaneously, with an emphasis on meeting deadlines and budget constraints 

• Ability to evaluate and interpret data to assess campaign performance and make informed decisions for future initiatives 

• Understanding of mass fundraising strategies and corporate partnerships 

• Experience in building and maintaining relationships with a diverse range of stakeholders, including donors, corporate partners, and community organisations 

• It would also be beneficial if you have experience in developing public relations materials and managing media relationships and third-party agencies or vendors to execute marketing strategies effectively 

Our Culture 

Blue Light Card Foundation culture is built around our members, who are at the heart of everything we do. Our people are integral to helping deliver life-enhancing local and national projects, through grants, to support the wellbeing of the incredible Blue Light community.  

Blue Light Card Foundation allows us to go further in helping our members. We’re committed; we’re supportive; we empower, and we understand. Our values underpin our vision; working towards a future where every member of the Blue Light community, both past and present, feels empowered, supported and heard. 

We work as a team and try to have a bit of fun while we do it, and we recognise the importance of culture and the positive impact it can have on performance for you, the team, our organisation and our members. We believe in attracting the best talent no matter where you are. We promote hybrid working, but we value in-person collaboration so encourage time in our offices. How regular and in which office location depends on the role and team. We don't offer remote-only roles. 

What We Offer 

• Hybrid working and flexible hours 

• Free parking and EV charging onsite (chargeable) 

• 25 days plus public holidays and an additional day off for your birthday   

• Great social events e.g., Christmas party, family fun day, summer party, sports matches 

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free coffee/tea/soft drinks/snacks)  

• Onsite gym (including access to free HIIT & stretch classes)  

• Learning and development opportunities   

• Group auto-enrolment pension plan  

• Enhanced maternity, paternity, sick pay  

• Company funded private medical insurance