Digital Marketing Manager

The Talent Set are delighted to be working with a fantastic health organisation to find their Digital Marketing Manager
The charity offers a flexible working environment, with hybrid working once per week from their London office.

This role will manage and execute the organisation’s digital marketing strategy, reporting into our Director of Marketing. Previous health and social care experience is essential.

We are looking for a creative, proactive individual who is enthusiastic and used to working in a fast-paced deadline driven environment with the ability to work across multiple projects. Someone who thrives on collaboration to achieve the best results, with the determination and know-how and urgency to get things done.

Key Responsibilities:

·       Plan and execute all digital marketing in line with the group marketing strategy, including SEO/PPC, email, and social media.

·       Proactively manage and update Active Care Group’s website and oversee other websites across Active Care Group’s portfolio, ensuring content is up to date with ability to proactively suggest and implement improvements where required.

·       Maintain and grow our social media presence including identifying, creating and planning suitable content.

·       Create successful email marketing campaigns including template design within Salesforce.

·       Oversee the management and production of video content.

·       Schedule and booking of photography including the briefing of relevant team/s.

·       Management of external online directories, ensuring content is up to date and regularly updated. 

·       Creation and management of podcasts and blogs.

·       Work with Marketing Executives to optimise our digital marketing presence across our case management / recruitment divisions and teams.

·       Measure and report performance of all digital marketing activity and assess against goals (ROI and KPIs).

·       Management and reporting of our Google reviews.

·       Line management of marketing team member/s.

Person Specification:

·       Demonstrable experience leading and managing SEO/PPC, email and social media campaigns.

·       Highly creative with experience in devising digital campaigns that engage, inform and motivate.

·       Solid knowledge of Google Analytics.

·       Experience in setting up and optimising Google Adwords campaigns

·       Strong analytical and project management skills and data-driven thinking

·       Up to date with the latest trends and best practices in online marketing and reporting.

·       Experience with online marketing tools and practices: SEO/PPC, CRM Software, Wordpress, Mailchimp, Salesforce, Hootsuite, HTML and web design.

·       Knowledge of Adobe Creative Suite or Canva.

·       Strong communication skills.

·       Outstanding copywriting and proofreading ability, with fantastic attention to detail.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.