Brand Refresh Manager

Role Overview:
The Talent Set is thrilled to be working with a well-established organisation as they search for a Brand Refresh Manager to support the implementation of its refreshed brand positioning and identity.

This 9-month fixed-term role will focus on embedding the new brand strategy across the organisation, with a primary emphasis on internal engagement. The successful candidate will work closely with staff and volunteers, ensuring they understand and effectively implement the refreshed brand across various touchpoints.

Key Responsibilities:

• Lead initiatives to align key brand touchpoints with the organisation’s long-term brand strategy, ensuring a cohesive and impactful brand presence.
• Work collaboratively with teams responsible for key brand touchpoints, providing guidance and support to help them apply the brand effectively.
• Partner with marketing, communications, and other relevant teams to integrate brand initiatives into ongoing campaigns and activities.
• Provide tailored brand support to various teams, including frontline staff and engagement teams, to ensure effective implementation of branding principles.
• Lead and support internal engagement initiatives, using insights from brand partnerships to develop innovative and effective communication strategies.
• Create and deliver internal brand resources, including presentations, toolkits, and written content to support staff and volunteers in understanding and applying the brand.
• Empower senior leaders and brand champions to advocate for the brand refresh, ensuring alignment and consistency across the organisation.
• Gather feedback and insights to refine brand engagement strategies and improve overall brand application.

Person Specification:

• Proven experience in managing change, particularly in planning and rolling out a rebrand within a medium to large organisation.
• Strategic thinking with a strong audience-first approach.
• Ability to champion the brand strategy and serve as a role model for brand application.
• Exceptional communication and presentation skills, with the ability to engage and inspire a diverse range of stakeholders.
• Strong relationship-building skills, capable of working effectively with individuals across all levels of seniority.
• Demonstrated project management and organisational skills, ensuring timely and efficient delivery of initiatives.
• Commitment to continuous improvement, incorporating feedback and insights to refine brand strategies.
• Strong understanding of diversity, inclusion, and equal opportunities principles.
• An understanding of the sector and the organisation’s mission would be advantageous.

What’s on Offer:

• A 9-month, part-time FTC (4-days per-week) working in a fantastic and well-respected organisation.
• A salary of £30,700 plus London weighting for the successful candidate (£38,416 FTE).
• The opportunity to work remotely (must have the right to work in the UK) with occasional travel.

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the “apply now” button.

We aim to get back to all successful candidate within 48 working hours.

Commitment to Diversity:
The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.