Communications and Marketing Officer

Prevent Breast Cancer Charity is looking for a Communications & Marketing Officer, you’ll join us at a vital time, as we help to shape what the future of breast cancer prevention looks like. From promoting our research and brand values, to tackling health inequalities and raising breast health awareness. You'll work across a range of areas to drive income and impact for the charity. Influencing all aspects of the communications and marketing mix, helping to organise, manage, and deliver a broad range of work across digital marketing, creative, PR and communications.

As a digital first marketer, you’ll be responsible for creating inspiring campaigns that drive action. You’ll plan, research and deliver creative content for campaigns, working closely with external suppliers and teams in-house to execute impactful multi-channel campaigns. You will have a passion for marketing, utilising a broad media mix and finding the most creative ways to drive conversion. You’ll analyse data, project manage and evaluate marketing campaigns, set-up and optimise digital ads and develop content for several channels, including email and our website.

No two days are the same and we need someone who is willing to get stuck in, who is enthusiastic, proactive and positive. Someone who enjoys meeting people from a wide range of backgrounds. To assist our continued growth, this exciting opportunity is for a highly motivated and creative individual looking to further their career in the charitable sector or seeking a new challenge.

The role requires a keen eye for detail and to be able to demonstrate strong organisational and communication skills. Being able to prioritise and deliver multiple strands of work to deadlines is vital to this role. Good planning, research, communication, and team-working skills are essential in this busy and exciting environment to raising awareness of our vital research into the prediction and prevention of breast cancer.

About the Job
Hours: 37.5 hours per week
Responsible to: Head of Communications and Marketing
Annual leave: 33 days including Bank Holidays
Location: Hybrid working / The Nightingale Centre, Wythenshawe Hospital, M23 9LT
Salary: Starting at £26,520 to £34,680 dependent on experience

Main Responsibilities

• As a digital first marketer, you’ll be responsible for creating inspiring campaigns that drive action.
• Supporting the communications and marketing function of the charity, increasing the charity’s reach by delivering marketing and communications activity across a multichannel approach covering digital, social media, website, print and PR.
• Deliver communications that raise brand awareness and ensure that Prevent Breast Cancer is accurately and consistently presented at all times.
• Promote the impact of our work across fundraising, awareness and support our teams in the delivery of these campaigns.
• Support and create engaging content which inspires people to get involved and support Prevent Breast Cancer.

Marketing

• Strategic thinking to support planning and execution of marketing and fundraising campaigns. To include digital marketing and fundraising activities.
• Monitoring and actioning internal and external requests for communications and marketing support.
• Support the design and production of Prevent Breast Cancer communications, including socials, email marketing (Mailchimp) and print materials.
• The ability to use creative tools (Canva/Adobe) for content creation.
• Assisting with the writing, editing, and proofing copy for online and offline marketing materials including but not limited to leaflets, posters and blogs.
• Social media– staying ahead with social media trends and engaging with our social media strategy. Planning and production of copy and assets for social media to support the charities aims.
• Able to support keeping the website up to date; updating events, blogs and creative digital content (WordPress).
• Able to liaise with suppliers to support the smooth execution of campaigns.
• Attending meetings and engaging with agency partners.
• Support with photography and video requests to create in-house or externally sourced, creating engaging and effective content to be used on social media, e-marketing and digital adverts.
• Delivery and analysis of marketing and communications function with ROI front of mind. Comfortable or willingness to engage with analytics, insights, continually reviewing and recommending improvements.
• Be a pro-active member of team supporting the development of our digital strategy providing support with social media, website updates, SEO, PPC.
• To support the implementation of the charity’s brand strategy and act as a brand champion.

Communications and PR

• Ensure communications are clear and accessible, with consistent branding, tone and look across all Prevent Breast Cancer communications.
• Support the team with the creation of engaging content across platforms and audiences.
• Support and implement the organisations social media strategy, including content creation, scheduling, engaging, and monitoring the social conversation. Be prepared to be reactive to content as and when needed.
• Providing first class stewardship to all supporters that engage with the charity and supporting the fundraising team with their contacts.
• Provide copy writing support and proof reading, with a keen attention to detail.
• PR- Build and maintain relationships with people willing to share their stories, to be used as case studies to promote our work.
• PR- Work with all members of the team to identify media opportunities and assist in the monitoring of media stories with our PR consultant.
• PR- Assist in the response to press enquiries.

General

• In their absence provide cover for members of the communications team.
• As with all other members of the Prevent Breast Cancer team, assist the charity’s coffee bar and shop when needed.
• Able to work some out of hours including attending events, attending some early/late meetings, and monitoring social media.
• Communicate in a persuasive and compelling way, building content and messaging with the target audience in mind.
• Embrace digital technology and keen to keep up with developments that will help the charity in its aims.
• Attend relevant training and development courses as required.
• Feel passionately about breast cancer prevention and promoting the charity at a local and national level, speaking with authority about our research, aims and fundraising campaigns and highlighting the importance of The Nightingale Centre.
• Any other reasonable duties deemed necessary by the Head of Communications and Marketing

Person Specification
Essential

• Marketing / business qualification or qualified by experience
• 2-3 years’ experience in communications and marketing within charity sector or marketing/creative sector
• Experience in project managing and delivering on multiple projects at one time. Delivering them to a high standard, within budget and working to a brief.
• Experience using social media in a project or work-related setting.
• Ability and experience preparing and delivering presentations.
• Experience with digital campaigns either for marketing or fundraising purposes.
• Experience working in a team, working to tight deadlines, and meeting targets.
• Experience working to budgets and reporting on campaigns ensuring accurately tracked and presenting results to wider team.
• Highly computer literate and proficient with Microsoft Office
• Ability to prepare persuasive marketing materials including letters, flyers, emails, leaflets etc.
• Experience using social media and an interest in technology
• Experience using Canva for design
• A natural communicator, ability to nurture existing relationships and develop new relationships with a wide audience
• A forward-thinking person able to work on own initiative but also as part of a team
• A willingness to undertake jobs that are not outlined on job description as and where necessary
• Committed to Prevent Breast Cancer’s cause
• Able to work flexible hours and attend events outside of office hours and at weekends
• Experience using WordPress, for website editing and content creation
• Highly organised and able to multi-task projects and administrative duties
• Prioritising tasks and organising them in a way, which pays attention to detail

Desirable

• Experience communicating and dealing with individuals from varied backgrounds
• Experience copy writing and proof reading, with a keen eye for detail
• Experience using Adobe Illustrator / Photoshop / InDesign
• Experience using Adobe Premier Pro (for video editing and subtitling – knowledge of would be useful)
• Experience using a database
• Experience working with PR opportunities and enquiries
• Full driving license and car owner