Communications and Campaigns Lead

To develop and lead the implementation of a strategic communications plan delivering high-quality coverage and resources to capitalise on high awareness of the power of personal music to help dementia and increase it further. You will support our work to empower people in communities to create and use playlists, encourage people to support our work through donations, undertaking training or sharing our message. To line manage and develop the Communications Officer, and collaborate with the wider team to deliver the strategy. To protect and enhance the reputation of the charity through proactive and reactive media relations management, stakeholder engagement and campaign management.

Key responsibilities

General

You must have empathy with Playlist for Life’s aims, values and objectives and strong understanding of the sector Playlist for Life operates in. Understanding the third sector and best practice in communications and marketing is essential. You will ensure a consistent ‘tone of voice’ for the charity and ensure its messages are delivered uniformly across platforms to maximise impact.

Leadership and strategy

·       Work closely with the Executive Director, Business Manager and Head of Communities to develop a communications and campaign strategy that coordinates message-delivery in a creative and innovative way across all platforms to complement our operations and delivers our strategic objectives.

·       Manage the reputation of the organisation, reviewing and updating our brand guidelines. Including developing communication handling plans for sensitive issues and advising staff and trustees.

·       Ensure appropriate sign-off procedures and communication guidelines to protect and enhance the Playlist for Life brand and reputation

·       Line manage and develop the Communications Officer role to provide the skills and capacity required to deliver the communications strategy including campaigns, event management, PR, digital engagement, social media, design of new materials and resources.

·       Has budget responsibility for the Communications Team and commission and brief designers, consultants and other external suppliers

·       Build on existing partnerships with other organisations and establish new ones to deliver joint campaign themes and increase our national impact.

·       Work with the wider team and board on our fundraising strategy and ensure the communications strategy compliments and boosts our fundraising efforts to increase donations to the charity from individuals, corporate partners and trusts and foundations

·       Work with our Business Manager and Head of Communities to promote and market our training to sell to care homes and other care settings.

·       Work to ensure our website is easy to use and communicates our message to all of our target audiences.

Media management

·       Manage the promotion of stories across all platforms – proactively seeking ways to raise our profile and ensuring the organisation is able to respond appropriately to media requests and enquiries.

·       Act as a spokesperson for Playlist for Life if appropriate and required. Provide guidance and support to staff members or trustees who are acting as a spokesperson for the charity.

 Stakeholder engagement

·       Work closely with the Communities Team to develop a communications strategy for engaging and supporting our community partners (Help Points), volunteers, lived experience ambassadors, and health and care professionals to keep in touch and share best practice.

·       Support the development and creative of high-quality case studies, videos and photos to showcase impact, tell people’s stories and inspire others to create a playlist, donate to the charity or support our work.

Project management

·       Prioritise, plan and allocate resources (including budgets and staffing) for the delivery of key communications activities, campaigns and projects on time and within budget.

·       Oversee and organise special events and activities scheduled as part of the overall comms and PR strategy, National Playlist Day or other communications projects

·       Increase the capacity of our Communications Team by working with external partners and contractors, and mentor and line manage any interns, volunteers or apprentices we may recruit

·       Ensure that all duties are carried out in line with Charity health and safety and other Charity requirements and policies

·       Carry out any other reasonable duties as required by the Executive Director.

Note: This job description is not exhaustive and may be added to or changed to from time to time following discussion and consultation with the post holder and line manager.

We work on a hybrid basis with an expectation to work from our Glasgow office at least three days per week.

Interviews will be held in person at our office in Glasgow week commencing 7th April 2025.