Marketing and Communications Officer

The Counselling Partnership charity is looking for someone to develop and execute marketing strategies that enhance brand visibility, drive enquiries, and support our growth.

Key responsibilities of the role:

• Develop and produce compelling content across multiple channels, including digital, print, and social media to drive client enquiries
• Working closely with the Charity Manager, develop and implement comprehensive marketing strategies and campaigns to increase brand awareness and client enquiries
• Monitor and analyse marketing performance metrics, providing insights and recommendations for continuous improvement.  Identify and share trends, insights, and opportunities for growth
• Manage WordPress website, creating and uploading content and carrying out improvements
• Create and manage newsletters via the MailerLite platform
• Manage relationships with partners to maximise marketing effectiveness

Essential Experience:

• At least 2 years experience working in Marketing and Communications
• Strong understanding of digital marketing, including social media and website management
• Proven experience in developing and executing successful marketing strategies
• Excellent communication and storytelling skills, with the ability to craft compelling marketing messages
• Analytical mindset with experience in using data to inform decision making

Desirable Experience

• Experience working in a similar role in the Charity sector and / or the Mental Health and Well-being space will be