Marketing Lead – Roots Academy Canada

Job Title: Marketing Lead – Roots Academy Canada

Location: Ontario, Canada (Remote, with in-person responsibilities within the region)

Commitment: 3-5 hours per week, part-time (potential to expand with program demand)
 

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across the UK, Canada, & USA

Role Summary
The Marketing Lead will lead the Canada marketing strategy, driving brand growth and customer engagement. This role is responsible for overseeing all aspects of marketing, including brand development, digital marketing, campaign management, market research, and customer experience. As a key member of the team, the Marketing Lead will work closely with cross-functional teams to position Roots as a leader in the Islamic Education industry while ensuring all marketing efforts align with our mission and objectives.

Key Responsibilities:
Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy to achieve organization goals, including brand awareness, lead generation, and customer retention.
• Monitor market trends and competitor activities to identify opportunities and risks.

Brand Management & Positioning:

• Strengthen the organization’s brand identity and ensure consistent messaging across all channels.
• Lead efforts to position the brand as an industry leader, driving differentiation and competitive advantage.

Campaign Planning & Execution:

• Oversee the creation and execution of marketing campaigns across digital, print, and traditional channels.
• Measure campaign effectiveness, optimizing performance and ROI.

Team Development:

• Build, mentor, and lead a high-performing marketing team.
• Foster a collaborative, creative, and results-driven environment.

Content Development:

• Develop a media strategy that includes high-quality photography and videography to enhance brand storytelling.
• Oversee the production of visual content for social media, advertisements, websites, and events.
• Ensure all media content aligns with brand identity and marketing goals.

Preferred Experience:
Marketing & Branding

• Some experience in digital marketing, social media, or event promotion.
• Basic knowledge of social media management, and content creation.

Involvement with MSAs or ISOCs

• Experience with Muslim Student Associations (MSAs) or Islamic Societies (ISOCs) as a member, volunteer, or organizer.
• Comfortable engaging with Muslim communities and student networks.

Skills and Qualifications:

• Marketing Skills: Proven expertise in brand strategy, digital marketing, and campaign management.
• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies
• Community-Oriented: A deep understanding of the Muslim community in Ontario, especially in relation to university students and local mosques.
• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.
• Project Management: Strong organisational skills with the ability to support program delivery efficiently.
• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.
• Commitment to Excellence: This role requires someone who strives to deliver their responsibilities with excellence.
• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 80+ dedicated volunteers from across the globe.
• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 
• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.
• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy