Events Co-ordinator

The role of our Events Coordinator is to drive forward Yorkshire Air Ambulance’s fundraising efforts through the coordination, delivery and review of our portfolio of income generating events throughout the year, and providing events expertise and support to colleagues across the organisation.

Key Responsibilities and Duties:
Coordinate, plan and deliver a portfolio of events:
Concurrently project manage all aspects of specific events (charity-owned, third-party and challenge events), ensuring all tasks are assigned and completed as per each event’s project plan.
Produce event budgets and ensure events are run within budgeted expenditure and achieving budgeted income, negotiating with suppliers for the most cost-effective prices where appropriate.
To evaluate event performance against agreed objectives and ensure these insights and learnings inform future decision making and planning.
Propose new test events for the charity to diversify its portfolio, researching and building the business cases.
Maximise events income and develop new relationships with potential partners:
Monitor and manage the Events Fundraising budget for your responsible events and forecast as necessary, accounting for variances and taking a proactive approach where required.
Produce event evaluation reports at the end of each event to capture learnings and to support with planning for the next event.
Ensure future opportunities for the charity are followed-up post-event and are recorded as a soft-benefit in any event evaluation reports.
Ensure accurate recordkeeping of supporters, projects and events, using the Fundraising database.
Deliver high quality, donor-centric supporter care and stewardship, ensuring a quality experience for supporters at all events that reflect the values and identity of the YAA, and builds long-term relationships with our supporters.

Create and implement a marketing, communications and advertising plan:
Work alongside the marketing team to devise a multi-channel marketing plan for events and feed into the Fundraising team’s general marketing and communications planner.
Liaise with the Marketing and Communications department and external agencies to produce marketing material to support the promotion of events and post-event PR.
Update online event listings and ensure the YAA website event page is up-to-date.

Develop excellent relationships and represent YAA at the highest levels:
Maintain excellent, professional relationships with both new and existing supporters and suppliers.
Work with colleagues and volunteers across to raise the profile of and recruit event participants and attendees, and to pass on leads to relevant teams.
Keep abreast of new developments and trends in the fundraising events arena.

Team management:
Work closely with fundraising, marketing, admin and finance colleagues.
Recruit, co-ordinate, engage and motivate volunteers to support planning and delivery of events.

Budgetary responsibility:
Recommend an annual Events Fundraising budget for inclusion in YAA’s annual budget, with detailed income/expenditure breakdown, phasing, target ROI, rationale and key performance indicators.
To manage and monitor the budget events fundraising, ensuring income targets are met, costs are in line with the agreed budget.
Submit monthly written performance reports to the Directors of Fundraising.

Personal development:
Attend mandatory training, as directed by your line manager, to ensure underpinning knowledge, skills and competencies are developed and attained, to carry out your job effectively.
Continuously update and develop your expertise and knowledge of charity’s activities.
Share knowledge and skills with other members of the Fundraising Directorate.
Stay abreast of industry best practice, insights and emerging trends and taking proactive steps to quickly and effectively utilise and share findings to benefit the charity.
Develop relationships with peers in other organisations to keep abreast of new developments in the charity and events sectors and to share best practice.

General:
To act as an ambassador for the Yorkshire Air Ambulance by undertaking public speaking engagements when required to do so.
To attend Marketing/Fundraising and Regional meetings as required.
To ensure all systems and processes are followed in accordance with operating procedures.
Ensure accurate records are kept, using the CRM and appropriate MS Office programmes.
To observe Health and Safety requirements at all times and comply with the Charity’s policies and procedures including the requirements of GDPR.
To carry out other duties as required by the Director of Fundraising.
To undertake projects as required and be an active member of certain focus groups.

Experience, Knowledge and Skills Required:

Essential:
Experience in event coordination, preferably in the charity sector, and be able to demonstrate a strong track record in fundraising and achieving financial targets.
Experience of project management and the ability to work on multiple projects simultaneously.
Excellent attention to detail.
Well-developed interpersonal skills, particularly around negotiation, persuasion, motivational and collaborative attributes.
Full UK driving licence with access to own car.
A willingness to travel and work unsocial hours both in the evenings and at weekends.
Computer literacy (Microsoft Office Outlook/Word/Excel/PowerPoint).
Have suitable home based accommodation to provide an office space.

Desirable:
Experience of delegate/supporter management.
The ability to build professional relationships, tell the charities story in order to engage supporters and remain upbeat and positive when in challenging situations.
Proven experience and current understanding of the events fundraising market.
Experience of using a CRM or database.
Residing in the Yorkshire area.
Experience of working from home.
Experience of working to an income/expenditure target.

To apply for this position via our website:
Provide a CV and covering letter stating how your experience, knowledge, abilities and skills match the job requirements along with why you are applying.
Complete the optional Equal Opportunities Monitoring Form.

Please visit our website for further information and for the full job pack.