Public Fundraising Lead

Are you a strategic and innovative fundraising leader or marketeer looking for your next challenge? Do you have the vision, expertise, and passion to drive income growth and make a real difference for seriously ill children and their families?

As the Public Fundraising Lead, you will play a pivotal role in creating and delivering our new Public Fundraising Strategy, leading on Individual Giving, Legacies, Community & Challenge Events, and In-Memory Giving. You will develop innovative campaigns, introduce new fundraising products, and grow sustainable income streams to ensure we can continue to make dreams come true for seriously ill children.

Key Responsibilities

�� Leadership & Strategy – Develop and implement a Public Fundraising Strategy, Marketing Plans, and KPIs to drive income growth.
�� Individual Giving – Create new fundraising appeals, campaigns, and regular giving products to secure five and six-figure income results.
�� Legacies & In-Memory Giving – Develop and promote a Legacy Giving programme, including Gifts in Wills campaigns and online tribute funds.
�� Community & Challenge Events – Lead and support the team to grow participation and income from events, with a focus on innovation, including virtual and gaming-based fundraising.
�� Wish Family Engagement – Inspire and engage Wish Families to support the charity in a sensitive and meaningful way, creating tailored communications and fundraising opportunities.
�� Stewardship & Retention – Develop donor journeys, stewardship strategies, and data-driven insights to increase supporter retention and lifetime value.

About You

We are looking for an experienced and ambitious fundraising professional who:
✅ Has a strong track record of delivering income growth across Individual Giving, Legacies, and Community Fundraising or transferrable skills in a marketing role.
✅ Is a creative and strategic thinker, with the ability to develop and implement innovative fundraising products and campaigns.
✅ Has leadership experience, with the ability to inspire and manage teams, interns, and volunteers.
✅ Is data-driven, with expertise in donor insights, segmentation, and campaign performance analysis.
✅ Has exceptional relationship-building skills, able to engage donors, supporters, and internal teams to drive fundraising success.

Why Join Us?

✨ Be part of an inspiring and passionate team making a real difference in children’s lives.
✨ Lead on an exciting period of growth and innovation.
✨ Competitive salary, benefits, and opportunities for professional development.

If you’re ready to take on a rewarding leadership role and help shape the future of fundraising at Rays of Sunshine, we’d love to hear from you!