Marketing Executive

About CoppaFeel!

CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves.

We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives.

Breast cancer does not need to be detected late, and as long as we are here and continue to be supported by people like you, we will do all we can to make sure this doesn’t continue to happen.

The Role

CoppaFeel! are looking for a Marketing Executive who will play an integral role within the Marketing team in supporting our 3-year organisational growth strategy. The Marketing Executive will support the amplification of our message through innovative brand campaigns, activating content creator briefs and executing brand partnerships.

This is an exciting opportunity to contribute to the growth and impact of CoppaFeel!'s work, ensuring that our awareness message reaches and resonates with our 18 - 24 year old target audience.

The Marketing Executive will sit within the CoppaFeel! Marketing Team and report to the Marketing Manager, working closely with the social media and digital marketing sub-teams. Beyond supporting with content strategies and execution across organic and paid channels, this role will also support the Marketing Manager as a brand guardian, overseeing the design process and ensure that brand guidelines are adhered to across all outputs throughout the organisation.

This role is essential in helping us achieve our mission of empowering young people to check their chests monthly. By ensuring our brand marketing efforts are engaging, impactful, and aligned with our core messaging, the Marketing Executive will directly contribute to the success of CoppaFeel!’s mission. We’re looking for someone who can combine strategic thinking with creativity, has a proactive approach to their work and strong attention to detail.

This is a hybrid role, with the expectation that you will attend the London office two days per week. You will also be required to attend the office for quarterly team meetings, department meetings, and in-person training. We will provide plenty of notice for when you are required to be in for these purposes. While this is a hybrid role, you are also welcome to work from our office space more regularly if you prefer.

Duties and Responsibilities

• Support the delivery of brand marketing campaigns, ensuring they are executed on time, within budget, and aligned with CoppaFeel!’s tone and mission.
• Manage relationships with content creators through identification, briefing, delivery and reporting. Ensuring alignment with brand tone of voice and messaging.
• Coordinate marketing initiatives across various platforms, including digital, social media, and events.
• Support in managing relationships with external creative agencies, paid media agencies, corporate partners and storytellers.
• Collaborate with the wider Education, Fundraising and Operations teams to ensure brand consistency across all touch points.
• Stay ahead of emerging trends by researching and identifying opportunities to engage with our core 18 - 24 year old audience.
• Support overseeing the design process, working with designers and ensuring that all outputs adhere to CoppaFeel!’s brand guidelines.
• Track and optimise paid media, sharing insights and making recommendations for continual improvement.
• Work closely with the Events Manager to ensure consistent branding and messaging of awareness events.

Skills, Experience and Qualifications

Essential

• Proven experience in a marketing role (1 year+), preferably with a focus on brand marketing.
• Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
• Strong project management skills and organisation skills, with the ability to prioritise tasks and manage deadlines effectively.
• Creative mindset with a keen eye for detail and design.
• Knowledge of influencer marketing and experience working with content creators.
• Passion for CoppaFeel!’s mission and a desire to make a meaningful impact.
• Evident understanding /experience targeting 18 - 24 year old audience.
• Experience in building and managing internal relationships, working collaboratively across teams to align on goals and deliver projects effectively.

Desirable

• Familiarity with analytics platforms (e.g. Google Analytics, Sprout Social) and experience reporting.
• Strong understanding of social media and digital platforms, trends, and best practices.
• Experience running paid social media campaigns (e.g. TikTok SparkAds).
• Relevant marketing qualification or training.

Application information

Applications will close on Friday 14th February with the aim to commence interviews on w/c Monday 24th February.

CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date.

Given the nature of this work we feel it is important to recruit someone with the relevant skills, expertise, and lived experience. Therefore, we are actively seeking applications from marginalised young people.

Main Benefits and Terms & Conditions

Annual Leave entitlement - 22 days and 3 days off at Christmas + public holidays, a day off for your birthday and for Kris’ cancerversary.

Benefits

• Wellbeing fund
• Employee Assistance Programme
• Access to Self Space training and 1:1 therapy
• Core working hours 10am - 4pm
• Enhanced Maternity and Paternity Leave

Equality, Diversity, and Inclusion

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.