Digital Marketing Manager

Leukaemia UK – Our Charity

Leukaemia UK is growing! We are expanding our team to achieve a step-change in income, profile and impact in 2025 and beyond.

We are a ‘small but mighty’ charity with one big ambition: to stop leukaemia devastating lives. Over the next 10 years we want to help save and improve the lives of more people with leukaemia through finding and funding life-changing research.

Despite progress in recent decades, someone in the UK is diagnosed with a blood cancer every 16 minutes and survival rates are among some of the worst of any cancer.  And the physical and psychological impact can be lifelong. 

Our current strategy outlines our plan to increase our investment into ground-breaking world class research and policy development focused on improving access to kinder, more effective diagnosis, treatment and care for leukaemia and other blood cancers. To do this, we are embarking on a period of significant growth, investing strategically to grow our income, profile, influence, and engagement and impact.

As we begin the fourth year of this ambitious 5-year strategy, we are looking for an experienced, driven and creative Digital Marketing Manager to join our small but mighty team to deliver insight focused digital communications, which drive our reach and engagement within the blood cancer community and the public.  

Team

We are a close-knit team, who are all passionate about Leukaemia UK and putting those affected by the disease at the heart of everything we do. We are all focused on “keeping it real” with pragmatic, practical solutions, as well as ensuring that our charity gets the funding it needs to continue to help those diagnosed with leukaemia and other blood cancers.

From us you can expect all the laughter you can handle, as well as great challenge and support. We may not be about the corporate life here, but we are all about delivering exceptional expertise and making a real difference to people’s lives.

As part of the comms team, this role offers the chance to play a key role in managing the development and delivery of our digital across the marketing mix. We are looking for someone who can see the bigger picture but is able to get stuck into projects and ‘hands-on’ with delivery, applying strategic thinking and digital best practice to help create outstanding user experiences and deliver great results.

Leukaemia UK and You 

You will have significant experience of delivering impactful campaigns and achieving measurable results with your target audiences. With experience across a wide range of disciplines including SEM, email, managing website content and paid media, you will be experienced at working with a variety of stakeholders and managing a busy workload to deliver successful programmes of work across multiple channels and audiences. 

You will have an appetite to innovate and drive continuous improvement in our digital work and keep the charity at the forefront of developments in digital. 

Skills and Experience

• Substantial experience working within digital communications and proven track record in delivering digital campaigns to grow profile and engagement and drive action.
• Experience of supporting the development and delivery of digital marketing strategies and leading digital campaigns, ideally for fundraising, advocacy and/or awareness raising campaigns.  
• Experience of managing a website, including the stock and flow of website content through the CMS (WordPress), creating great user experiences and monitoring the technical aspects of the site.
• Providing SEO expertise from an on-page, off-page and technical perspective. Making sure we are making the most of the expertise we have available and ensuring our content is visible externally to right people, at the right time.
• Experience of running email programmes, being able to create engaging emails that deepen brand love and drive actions. Experience of creating these with UX and audiences in mind, and coordinating the segmentation of data with CRM colleagues and other stakeholders. A working knowledge of relevant data regulations will also be an advantage.
• You will have experience of running paid marketing including paid social, PPC (including Grants) and display. You’ll have delivered campaigns through business accounts e.g. Google, Meta, LinkedIn.
• Experience of writing creative communications for external and internal audiences that are impactful, on brand and deliver results.
• Experience of working with brand guidelines and tone, being able to champion the brand principles across your work.
• Experienced with managing a range of stakeholders, working cross-functionally to develop digital strategies and deliver projects that meet the needs of the wider organisation
• A strong understanding of analytics and an ability to use data and other insights to improve performance
• Ability to focus on impact and deliver outstanding results in a team environment  
• Excellent planning, organisational and problem-solving skills with the ability to develop new approaches
• Experience of effectively managing agencies and freelancers

Job Specifics

• Hours: Full time hours are 37.5 Monday to Friday
• Location: We are very flexible! Our hybrid working policy is a minimum of two days per month in our London Office. This will vary dependent on meetings with internal and external stakeholders. 
• Salary range £40,000 - £48,000 (FTE)  
• First interviews will be held via Teams in week commencing 17th February 2025
• Second interviews will be held at our London Offices – at 26 Great Queen St, London WC2B 5BL on Tuesday 25 February 2025 and Wednesday 26 February 2025.

We are proud of our benefits – see a summary on our website Work with us - Leukaemia UK 

If you feel you have the passion for our work and the right mix of skills, energy, and flair to embrace this broad and challenging role and enable our strategy to fly, then we would love you to apply. Please also see the full job description attached to the advert.  

Application instructions: To minimise unconscious bias, we use anonymous recruitment and are unable to consider direct applications. Please apply via the CharityJob website with your CV and covering letter.

Closing Date: Midnight Sunday 9 February 2025

We look forward to hearing from you! 

Mike Butler

Head of Digital