Senior Digital Marketing Manager

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they're likely to die from.

You'll be joining a forward-thinking and collaborative Digital Marketing Team within the wider Marketing & Communications department. Reporting to the Head of Digital Marketing, you'll work closely with content creators, fundraisers, and brand specialists to deliver impactful campaigns. Our team thrives on innovation, cross-functional collaboration, and making a measurable difference in people's lives.

The purpose of the digital marketing team is to support the vision and values which enable Marie Curie to deliver its organisational strategy and strategic goals:
- To grow our influence, scale and impact to reach more people.
- To grow our brand voice and influence thinking around end-of-life experience.
- To build integrated place-based end-of-life services.
- To build financial sustainability and grow our income.

As our Senior Digital Marketing Manager, you'll be the go-to expert for all things digital, overseeing multichannel campaigns that drive engagement, donations, and brand awareness. Leading a team of digital marketing specialists, you'll shape strategies across paid search, paid social media ads, and organic search (SEO), while collaborating with colleagues on UX, forms, and email strategies for supporter retention. We aim to enhance the digital experience for supporters, patients, and their families. This effort will help us attract significant support and maximise our impact.

Main responsibilities:
- Working closely with the Head of Digital Marketing, you will look across Marie Curie's digital ecosystem, ensuring the best possible experience for our audiences across digital marketing touchpoints. This involves identifying any leaks across the funnel and plugging these as well as looking for opportunities, enabling us to attract and sustain more support-whether through time, money, or voice.
- Leading multichannel campaigns that drive fundraising, brand awareness, and community engagement.
- Managing and mentoring a team, fostering continuous learning and innovation.
- Overseeing digital marketing budgets, ensuring maximum ROI through analysis, performance tracking, testing, and optimisations. By delivering actionable insights to stakeholders, you will play a key role in driving data-informed decisions and improving overall effectiveness.
- Collaborating with the Fundraising, Brand, and Content teams to ensure a seamless, integrated approach to marketing.
- Ensuring compliance with GDPR and best practices in digital marketing.

Key Criteria:
- Experience in digital marketing campaign planning, delivery, and optimisation.
- A history of leading teams and driving performance through innovation.
- Strong knowledge of paid search, SEO, and multichannel strategies.
- Expertise in performance analysis, using insights to inform strategy.
- Familiarity with GDPR regulations and compliance requirements.
- Exceptional communication and cross-functional collaboration skills.

Application & Interview Process
- As part of your online application, you will be asked for a CV and Cover Letter. Please review both the advert and job description and outline your most relevant skills, experience, and knowledge for the role.
- Close date for applications: Jan 31, 2025.

Salary: £44,550 - 49,489 per annum (+ 3,500 London Weighting Allowance if applicable)
Contract: Permanent, full-time (35 hours per week)
Based: Hybrid - Home-Based and Embassy Gardens office in London

Benefits you'll LOVE:
- Flexible working. We're happy to discuss flexible working at the interview stage.
- 25 days annual leave (exclusive of Bank Holidays)
- Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
- Loan schemes for bikes; computers and season tickets
- Continuous professional development opportunities.
- Industry-leading training programmes
- Wellbeing and Employee Assistance Programmes
- Enhanced bereavement, family friendly and sickness benefits
- Access to Blue Light Card membership
- Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We're happy to accommodate any requests for reasonable adjustments. Please email any requests to [email protected]