Digital Marketing Executive

As our Digital Marketing Executive you will provide an invaluable skillset that supports the department and wider organisation to analyse and improve our levels of reach and engagement across our digital marketing platforms. You will provide insight and understanding of where our digital presence can be enhanced and yield results by supporting the implementation of these recommendations.

You will also be a brand ambassador and ensure that our centres’ and potential customers receive the highest standard of initial engagement through our social media platforms, both through proactive content development and reactive interactions.

This role will require someone with the ability to engage and inspire our customers, with strong and effective communication skills. You will need to be comfortable working collaboratively as well as independently and want to pro-actively lead on making a positive impact on our levels and depth of engagement with customers through our digital presence. You will also have robust analytical skills and be able to translate quantitative data into actionable improvements.

Role summary- Main duties and responsibilities

1. Provide consistent and frequent reporting (campaign, programme, monthly, annual) for use by the Marketing and Communications (MarComms) department and wider organisation.
2. Provide analysis and recommendations using reporting to aid operational decision making. 
3. Ensure Google Analytics for the organisation's website is optimised in terms of setup and reporting.
4. Support partner stakeholders with reporting needs as required.
5. Develop, maintain and improve Google Ad campaigns.
6. Support keyword research and analysis.
7. Conduct regular website audits to support SEO.
8. Develop and schedule relevant and engaging content for the organisation's social media channels that resonates with the organisation's various audiences.
9. Develop and schedule content for the organisation's social media channels that amplifies keys messages and supports new business and retention activities. 
10. Ensure the organisation interacts and engages with external stakeholders through its social media channels. 
11. Be aware of and advise on changes to social media platforms that could affect the activities of the MarComms department or the effectiveness of campaigns.
12. Maintain, develop and provide regular guidance for staff on social media usage in relation to the organisation's aims.
13. Contribute and advise on updates to the organisation's social media strategy and/or plans. 

Key Relationships

Internal

• Head of Marketing & Communications (line manager)
• Content Manager
• Marketing & Communications Executive
• All staff that require digital MarComms support with their work, including but not limited to the Business Development team, the Innovation team, the Standards team, and Market Development.

External

• All visitors to the organisation's social media platforms.
• Partners.

Skills, experience and knowledge

Essential

• Experience of reporting and analysing data using Google Analytics (E)
• Experience of Google Ads (E)
• Experience of managing social media accounts (X, LinkedIn and Facebook in particular) (E)
• Content creation experience (E)
• Experience of working with a CMS (E) 
• Proficient in using Canva (E)

Desirable

• Experience of using email marketing software and/or CRM system (D)

Personal qualities

• Extremely organised. 
• Able to analyse and make recommendations using multiple data sources.
• A good eye for detail and a desire to take responsibility, through resolution, for issues and concerns generated by both internal and external stakeholders.
• The ability to work quickly and efficiently.
• Self-motivated and able to work autonomously
• Customer focused
• Effective and confident communicator
• Proactive in approach and able to work on own initiative both collaboratively and independently.
• Adaptable to operational requirements and willing to learn.