Marketing & Communications Manager

We are looking for a dynamic, confident individual with skills and expertise in marketing and communications to take an active and leading role in raising our profile, promoting our services, demonstrating our impact and managing targeted campaigns and initiatives.

You will be a passionate advocate of children’s literacy, with a strong background in digital media, able to create engaging content and communicate effectively and creatively across multiple platforms, telling our stories and demonstrating our impact.  You will be experienced in creating, running and evaluating marketing campaigns and initiatives, confident in your own abilities, with a creative flair and eye for opportunity.

You will see first-hand how our projects work and the impact reading for pleasure makes and play a key role in telling our stories and increasing our reach and support.

In return, we offer a varied role in a small friendly team, with an exciting blend of strategy and delivery which you can shape and make your own; a flexible approach; and training and development opportunities.  

MAIN RESPONSIBILITIES & DUTIES

MARKETING & DESIGN

• Lead impactful marketing campaigns, from concept to execution, across multiple channels.
• Monitor campaign progress, analyse data, and implement strategies to boost engagement and conversion.

·       Manage Google AdWords – develop and optimise our AdWords campaigns.

• Develop innovative approaches to increase brand awareness and support.
• Collaborate with colleagues in Volunteering, Delivery and Fundraising to create integrated campaigns for those areas.

·       Work with colleagues to create in-house design elements using Canva and/or InDesign for online and offline documents including - flyers, adverts, reports, Annual Review.

·       Draft and coordinate content for, and manage the creation of, a quarterly newsletter to our list of subscribers.

·       Act as brand custodian for the charity – ensuring staff and partners are adhering to Brand Guidelines.

COMMUNICATIONS

·       Monitor all Marcomms channels including the website for engagement and activity – keeping a record and producing a quarterly report.

·       Be responsible for the Charity’s website, working with our external digital partner to maintain and develop content and functionality and improve accessibility and reach.

·       Collaborate with our delivery and volunteer team to co-create “on-the- ground” content from our projects each month (images, GIFs, video, copy) for publishing across our social media channels.

·       Manage a monthly digital content plan – developing and scheduling content according to key dates in the calendar, posting to relevant channels (additional support of 4 hours per week is provided).

·       Be the first port of call for the media, passing calls on to Senior Managers.

HR and Line Management

·       This role reports into the Head of Operations as the line manager, but involves some matrix management from the CEO who will provide guidance and support in specific areas.

·       The role currently has no direct reports, but includes four hours’ support from an existing member of staff

PERSON SPECIFICATION

Essential Criteria

1. Significant experience of delivering multi-channel marketing campaigns

2. Excellent communication skills with the ability to communicate effectively in writing and in person on a variety of platforms and to a wide range of audiences

3. Experience of social media management, with knowledge of design tools

4. Demonstrable experience of generalist marketing and communications, including digital, written and storytelling

5. Ability to develop engaging supporter journeys that deepen relationships and drive action

6. Effective and willing collaborator, able to work with other colleagues in other teams to achieve shared objectives, and inspire and engage stakeholders

7. Proven design ability, with confident use of design tools such as Canva

8. Able to manage own time and well-being effectively, ensuring targets/objectives are met while work/life balance is effective

9. Ability to see the bigger picture and translate thoughts and ideas into strategic plans

Desirable Criteria

1. Experience/knowledge of the charity sector

2. Familiarity with website functionality and design