Digital Content Officer

JGDR are looking for a creative, collaborative and enthusiastic marketer to work on digital content. You will sit in the Marketing team, delivering strategies to optimise digital content across multiple channels including socials, email & website.

Digital Content Officer

Salary: £27,000 per annum (35 hours per week)

Location: Hybrid, with one day per week from one of our three Centres based in Nottinghamshire, Broughton in North LIncolnshire or Algarkirk in South Lincolnshire or a central meeting place.

About us

All dogs deserve a good life and a safe, loving home. We exist to provide a safe place for dogs without a home, and to find new loving places for them to live.

We currently have three operating centres in North and South Lincolnshire and Nottinghamshire, and also provide support and community specific initiatives across East Yorkshire. Our Central Office is located on our North Lincolnshire site, near Brigg.

Job summary

We are looking for a creative, collaborative and enthusiastic marketer to work on digital content for JGDR. Working with colleagues in the Marketing team, you will deliver strategies to optimise digital content for the charity across multiple channels including social media, email and the website.

This role would suit an approachable individual with ambition and drive who enjoys a fast-paced, varied work environment – there is plenty of opportunity to make this role your own, and drive both brand awareness and income growth via JGDR’s digital channels.

Your role

You will sit in the Marketing team, and report into the Marketing Manager. You will plan and produce the charity’s email marketing programme, and generate compelling social media content across the charity’s Meta, X, LinkedIn and TikTok accounts.

You will work closely with the Marketing Manager to manage day-to-day maintenance of the website, and oversee the charity’s SEO and PPC activity, liaising with key external suppliers such as digital agencies, website providers and designers.

This role will collaborate with both the Individual Giving & Legacies and Volunteering & Community Engagement teams, to create multi-channel digital content to support fundraising and other income generating activities, ensuring that campaigns are adapted and optimised for different channels to drive engagement and income.

Key responsibilities

·         Working with the Marketing Officer and Marketing Manager, develop the charity’s digital marketing and communications plan and oversee a regular schedule of activity on email, social media and the website, to grow engaged audiences and generate income

·         Work with the Marketing Manager to develop the charity’s SEO strategy and consistently refresh and optimise the website for SEO and performance, including thorough copywriting and uploading content

·         Be the point of contact for the charity for day-to-day updates and edits to the website, ensuring that the needs of stakeholders across the organisation are represented

·         Create, manage and optimise digital marketing campaigns and budgets for paid search ads and Google grants, paid social media, and display advertising, as well as advising on and testing new opportunities. You will work with and manage external stakeholders to achieve this where applicable

·         Using the CRM, Donorflex, and the email marketing system, Klaviyo, oversee the charity’s email marketing programmes, supporting the fundraising team to craft engaging e-newsletters, donor communications and marketing campaigns to drive income and other conversions, such as data opt-ins and volunteer sign ups.

·         Create brilliant and engaging content, tailored to digital personas and audience types, to bring in new audiences and retain our established community. This includes copywriting content, including case studies and blogs/articles, for the website and social media channels.

·         Develop regular reporting mechanisms for GA4 and other digital and organic social KPIs (including traffic, keywords and SEO performance) to inform the Marketing Manager of outputs and results, and drive an insights-led approach to digital marketing at JGDR

·         Along with the wider Marketing team, deliver high quality community management and moderation using the community management tool, Agorapulse, on organic and paid social media content

·         Keep up-to-date with sector trends and developments in digital marketing and content creation

·         Source, generate and produce multimedia content for specific initiatives.

·         Support integrated marketing and communication campaigns designed to increase the reach and reputation of the charity against agreed KPIs, including engagement KPIs.

·         Work collaboratively with internal stakeholders to understand how paid digital advertising can best support day to day activities in line with the wider Marketing Team’s digital plans, and gather feedback, insights and evaluation from colleagues to inform content creation

·         Develop and maintain segmentation strategies to tailor content to different audience segments

·         Act as a collaborative role model to the wider team, and build strong working relationships with colleagues across the wider charity to be an internal ambassador for Fundraising and Marketing

This is not an exhaustive list of duties, but outlines the key roles and responsibilities for this post. The post holder’s specific objectives will be set upon commencing their role.

You are:

·         A resourceful, creative marketing professional with experience in digital marketing and content creation

·         Knowledgeable about SEO and tactics to drive traffic to JGDR’s website

·         Enthusiastic and self-motivated, with a positive approach to your work and supporting your colleagues to achieve shared objectives

·         Confident in navigating social media platforms and their audiences, able to adapt and flex your approach according to the channel and the charity’s tone of voice

·         Experienced in using email marketing platforms to input data, manage supporter journeys, monitor performance, and report on campaigns

·         A skilled communicator, adept at crafting content for social media, email marketing and websites that encourages the user to take action where needed

·         Comfortable using platforms such as Canva and Adobe Suite to create digital-friendly designs

·         Organised, with a keen eye for detail and a confidence in managing competing priorities and timelines effectively in a fast-paced environment

·         Analytical, with a keen eye for data and insights and an understanding of how to transfer these learnings into actions

·         Ambitious, with a drive to seek out new opportunities to raise engagement and brand awareness, and pursue them with a continual eye on hitting KPIs and targets

·         Financially proficient, and comfortable planning, monitoring and being accountable for marketing budgets to agreed deadlines

·         Familiar with sector trends and best practice methods of digital marketing

·         Diligent, organised and respectful of others’ contributions, and keen to work in an environment that encourages constructive feedback and collaboration

·         Committed to dog welfare, and representing the values of JGDR both internally and externally

·         Prepared and able to represent JGDR on the communications rota where needed; a time off in lieu policy for this is in place.

Diversity and Accessibility

Jerry Green Dog Rescue is committed to an inclusive and accessible recruitment process and encouraging equality and diversity among our workforces. We acknowledge that some candidates may require additional support to overcome barriers experienced during the application process.