Membership Officer (Communications and Marketing)

As a key member of our small, dedicated team, you will be instrumental in developing and marketing Icon membership while delivering exceptional customer service. Your role involves proactively engaging with members by processing their applications, managing renewals, addressing inquiries, and performing various administrative tasks.

In addition to member engagement, you will contribute to Icon’s communications and marketing efforts. You will use a blend of digital and analogue media to enhance Icon’s visibility both within the cultural heritage sector and beyond. Your support in executing marketing activities will be crucial in driving our broader growth ambitions.

This role is based at Icon’s office in Farringdon, London. Icon operates a hybrid working policy, which requires staff to be in the office at least two days per week, with the flexibility to work remotely for the remainder.

The post-holder will report directly to the Marketing and Membership Manager.

Specific duties

Membership services

• Processing membership applications.
• Maintaining accurate membership records on the CRM system (Ready Membership).
• Responding to enquiries from prospective members, existing members, colleagues and the general public within agreed customer service timeframes.

Data management

• Effectively use data analytics to understand impact and success rates and deliver informative regular reporting against agreed KPIs.

Content and communications

• Working collaboratively with the wider Icon Team to develop the annual communications plan in line with the annual operational plan.
• Developing, commissioning and delivering the production of content for Icon’s website and Social Media channels in line with communications plan.
• Maintaining and updating Icon’s website in line with analytics data and communications plan.
• Developing and issuing Icon’s monthly internal and external email newsletters.

Marketing

• Contributing to the implementation of Icon’s Membership Growth Strategy by assisting with the development of recruitment campaigns.
• Supporting the implementation of marketing plans and promotional ideas.
• Supporting the development of Icon’s Social Media strategy and contribute to Icon’s Email Marketing strategy by utilising external newsletters to support broader advocacy work and marketing lead generation.
• Coordinating Icon’s presence at partner and sector events, including the design and production of marketing collateral, ensuring a visible presence and effective contribution is achieved.

Other

• Support Icon’s 28 special interest groups, including responding to queries and administering and promoting group events.
• Actively contributing to the development of marketing and communication initiatives relating to wider activity within Icon.
• Any other responsibilities that may be reasonably requested by the Chief Executive