Communications Officer

Role and Job description

Job title:                              Communications Officer

Responsible to:                 Fundraising Manager

Location:                             Flexible – home based with regular time at HTV’s base in Henley/across Thames Valley to cover events (some evening/weekend work may be required)  

Hours:                                   12 hours per week

Salary:                                  £26,600 pro rata

Contract:                             Permanent

This is a role within the charity with the purpose of developing our digital communications to increase awareness of our vital work with people with brain injuries and to grow our supporter/ donor base to help fund this work.

Main purpose of this role:

The focus of this new role will be on digital fundraising and communications initiatives and raising the profile of the charity across the Thames Valley. An important aspect of the role will be to contribute to the delivery of the digital fundraising strategy to diversify our income streams, creating regular online giving, increasing the donor base in a way that is long term and sustainable. The post holder will organise an agreed portfolio of events and campaigns – with a specific focus on digital initiatives and virtual events – to generate income and build more awareness which will enable Headway Thames Valley to support more people affected by brain injuries. The role will also help to develop consistent messaging to be used across the wider charity to raise awareness of our vital work and communicate our need for donations. 

Key relationships:

Headway Thames Valley General Manager and staff team, Fundraising Manager, clients, families/ carers, Trustees, volunteers, supporters, donors, local community and other stakeholders.

Principal tasks and accountabilities:

Organising Campaigns and Events

Devise engaging digital awareness raising campaigns to appeal to wide range of new and existing supporters.

Create content showcasing all Headway Thames Valley services.

Plan, deliver and manage fundraising events & campaigns, both online/ virtual and offline – to generate funds and raise awareness of Headway Thames Valley’s work.

Create compelling cases for support for use on digital platforms.

Draft and manage e-newsletters and email communications to individual supporters.

Ensure consistent communications messaging across all platforms for all stakeholders.

Co-ordinate the production of fundraising and other information materials.

Identify opportunities to market new and existing events outside the existing supporter base, for instance, social media and local media.

Manage virtual fundraising events and projects within timeframe and budget.

Develop good working relationships for Headway Thames Valley with relevant event promotion companies and other suppliers.

Development and Stewardship of supporters

Motivate supporters in their efforts to raise funds for Headway Thames Valley.

Attract new supporters and new audiences to engage with existing and new fundraising initiatives.

Assist supporters by providing suitable materials tailor made to their needs.

Maintain contact and do everything possible to ensure their experience is positive and that we retain them as supporters and for future events.

Be alert to potential clashes of interest or ethos which might be of a sensitive nature to Headway Thames Valley.

Planning

Investigate and implement new opportunities for digital fundraising initiatives.

Prioritise activities to maximise opportunities.

Contribute to the long term development plans as part of the wider team.

Maintain a diary of events and action points ensuring that others can see progress on any one event at any time.

Ensure that all fundraising for events complies with charity law, by asking for support from the wider team appropriately.

Further information

We welcome applications from candidates genuinely interested in the work of the charity.

If you have any questions about the role or the work of the charity please contact Jamie Higgins, General Manager, Headway Thames Valley for further information.