Digital Campaigner

Green New Deal Rising is seeking a talented Digital Campaigner to lead our digital engagement, storytelling, and social media strategy. They will help grow and energise our nationwide movement, inspiring volunteers to hold the new government accountable post-General Election.

As a Digital Campaigner, you will be a crucial part of our mission, driving storytelling and digital engagement to achieve breakthrough success. Your efforts will inspire and mobilise our community, amplifying our impact.

Green New Deal Rising is building a movement of young people from every part of the UK to fight for a response to the climate crisis that totally transforms our economy to deliver a safe climate and fairer society. We believe in people power, and through a combination of disrupting the political system and reaching into our communities, we plan to make the Green New Deal an era-defining issue.

This role sits within the Campaigns team.

Key responsibilities:

Developing and executing digital campaigns and engagement strategies:

• Spread awareness about GNDR and inspire people to take action through strategic digital campaigns and innovative tactics.

  • Own our social media strategy, turning audience members into active participants—whether as action takers, volunteers, or donors.

  • Utilise organic social media growth by creating viral, shareable content.

  • Identify and capitalise on digital action opportunities to quickly recruit large numbers of supporters.

• Lead and manage comms volunteer teams, including design and social video teams, providing guidance and support, ensuring they clearly understand the strategy and their roles.

  • Facilitate regular check-ins, feedback sessions, and training to maintain high performance.

  • Coordinate team efforts to align with overall campaign goals and timelines.

Storytelling and content creation:

• Write captivating copy for our website, social media, emails, and other channels, maintaining our authentic narrative and tone.

  • Develop and test effective messaging, narrative, and framing strategies to stay relevant and impactful in the ever-changing digital and political landscapes.

• Create visuals, graphics, and videos that enhance our storytelling, including editing and iterating alongside our brand guidelines.

  • Manage external design teams and organisations when work is outsourced.

• Contribute to the generation of action ideas, ensuring they are well-framed and relevant to current political debates.

Digital advertising:

• Manage paid advertising campaigns, primarily on Instagram and Facebook, to reach and engage target audiences.

• Monitor and analyse the performance of ad campaigns, adjusting strategies to optimise results.

Website Management:

• Work with the Digital Organiser to enhance our digital infrastructure, ensuring efficient and effective supporter journeys.

• Work with the Digital Organiser to oversee the overall website strategy and content.

Key skills and experience - you will:

• Be a communication champion, you will have relevant examples of content you’ve created across different media.

• Have developed and deployed social media strategies.

• Have an eye for creative detail, creating content across different platforms, with relevant examples of graphics, videos, reels that you have produced.

• Be able to interpret data to identify trends and adapt communication strategies to changes in the environment.

• Be a skilled project manager - you can develop plans and timelines for your work, and use them to deliver effectively. You can manage any risks involved and keep any collaborators informed when any changes affect them.

• Be able to work independently, confident to push forward ideas and make them happen, and happy ‘on the ground’ taking action and getting stuck in.

• Be committed to our movement principles and have a commitment to fight for a Green New Deal which is rooted in climate, economic and racial justice.

• Be willing to work evenings and weekends and travel across the country as required (with time off in lieu).

Nice to have but not necessary:

• Experience working with or engaging youth populations, particularly in the context of activism or advocacy.

• Previous experience or interest in media relations, including pitching stories to journalists or building relationships with media outlets.

• Familiarity with the Green New Deal as a policy framework and political agenda.

• Be digitally savvy and confident using a range of digital tools for organising such as Slack, Google docs, Whatsapp, Action Network, Airtable and others.

• Be committed to our movement principles and have a commitment to fight for a Green New Deal which is rooted in climate, economic and racial justice.

For further information and to apply for this role, please visit our website.

We'll conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes, otherwise: 9am on 8th July 2024.