Senior Marketing Manager

Please note the role can be:
Remote (UK only) or Hybrid (Brighton/ Sussex)  
Full time with design experience, Part time 4 days if not

About the role:

We are looking for an experienced, driven and brilliant marketer who will help create, execute and evaluate multi-channel marketing and campaign strategies and continuously assess impact and ROI.  You will be a superb campaigns manager that has a passion for excellence and delivering high quality outputs that show impact. From planning with Head of Marketing and Communications to developing and delivering alongside internal teams and external partners, you will thrive on achieving impressive results.   There is a very strong focus on all aspects of digital campaigning for this role and you will be fully knowledgeable about Google ads, Google analytics, SEO, PFA, PPC, SEM, CRM, mobile, social media, website design and content creation, podcasts, blogs, vlogs and email creation. You will be at a significant advantage if you have design and WordPress experience. You will be a part of a small but dynamic and friendly marketing and fundraising team and involved in many aspects of our life-saving work including sales plans for our training courses, raising our profile, protecting our brand and reputation and supporting our fundraising activities. You will have no paid reports to you, but recruiting suitable volunteers is something we would encourage.

Please reflect that grit and resilience is required for this role given the remote working, subject matter, fast paced and flexible, multi-tasking required and the need to be highly accountable, goal and results oriented.

Main Duties and Responsibilities:

·         Drive engagement, increase visibility, improve our course sales and fundraising targets

·         Manage our national and localised digital awareness campaigns from development stage to presenting results and assessment of impact

·         Manage and optimise our website and landing pages for improved user experience and conversion rates

·         Stay up to date with industry trends, emerging technologies, and best practices in digital marketing

·         Help develop social media engagement strategies with our social media officer

·         Coordinate email marketing campaigns, including audience segmentation, content creation, and performance analysis

·         Conduct audience and market research to identify new opportunities and target audiences

·         Collect, manage, process and analyse data, making recommendations to inform future strategy

·         Engage different audiences on different channels such as writing press releases, website pages, podcasts, blogs, socials, and press releases

·         Manage and write award entries

·         Design marketing collateral such as posters, leaflets, web pages

·         Work closely with our Senior Fundraising Manager on increasing fundraisers, fundraising income and volunteers

·         Do any duties to support the Head of Marketing and Communications and Fundraising.

To be successful in this role, you must be responsive, flexible, have pride in your attention to detail, be extremely organised, meet deadlines and be driven to exceeding your targets.  You will need to be self-motivated and work comfortably on your own as a remote worker but enjoy working in a team (online). You will enjoy working mostly operationally as well as having a strategic approach to your work.

For this role, you will need:

• Evidence of leading and implementation of successful digital campaigns
• Project management of campaigns and communicating tasks to project teams effectively and efficiently
• Proven track record of multi-media marketing
• Experience of copy writing and proofreading for different audiences on multi-channels
• To be an excellent verbal and written communicator
• To be a confident negotiator and presenter
• A genuine passion for the Grassroots Suicide Prevention’s mission and values
• To have a positive “can-do” attitude and enjoy adapting to different tasks and challenges, sometimes daily
• Ability to work independently and in a team
• Willingness to learn and grow from the support and direction from Head of Marketing and Communications and step in when asked
• Ability to make risk-averse decisions and considered judgements acting as brand and reputation ambassador
• Represent Grassroots Suicide Prevention on external groups and promote our services and expertise.

Bonus points for:

• Demonstrating resilience to working hard remotely and being self-driven and motivated
• Design skills and ability to use Canva and/ or InDesign
• Experience of project management of large campaigns
• Design and publishing of web pages
• Experience of PR
• Experience of sales, particularly of courses

Please read the full JD attached