Mass Participation Officer

As Mass Participation Officer you'll play a vital role in driving the success of our exciting events. From crafting innovative marketing campaigns to fostering meaningful connections with participants, you'll be at the heart of our mission to put our supporters at the centre of everything we do.

About this job:

As a Mass Participation Officer, you will:

• Plan and implement the delivery of assigned mass participation events within your portfolio.
• Deliver marketing plans to raise awareness and drive sign ups to events, hitting or exceeding targets set for each event.
• Build supporter journeys that steward those who take part in your events to increase retention and engagement and build brand loyalty throughout.
• Contribute to the development of existing and new events within the mass participation programme. 
• Responsible for budget management and accurate financial reporting for events in their portfolio.

About You:

With experience of working on large-scale mass participation campaigns, you will be passionate about developing excellent stewardship journeys and communications to supporters. With a good understanding data monitoring, collection and analysis you will have experience in project management and delivery, particularly within an events portfolio. We are looking for a creative thinker, with strong problem-solving skills to drive growth in this newly established role. You will have experience managing budgets and reporting on income and ROI.

About Dogs Trust:

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

About the Team:

The Individual Giving department is part of the Fundraising and Marketing directorate and brings in approximately £88m per annum through regular giving, one off gifts, prize-led fundraising, community and events and legacy and in memory. The collective ambition is to build on the already successful portfolio of fundraising products and grow and diversify income through first class engagement and a better value exchange, so that when people think dog, they think Dogs Trust. The department and team are supporter centric and look for ways to offer an integrated, joined up and valuable supporter experience.