Direct Marketing Manager - Retention

The Direct Marketing Manager, Retention, is a newly developed role at the DEC, responsible for shaping and delivering new and existing supporter journeys for DEC individual, community and legacy donors, and leading a programme of improvement across all major contact points between the DEC and the public.

The Direct Marketing Manager, Retention will:

• Contribute to and develop DEC direct marketing strategies, including the refreshing, implementation and analysis of the DEC’s segmentation, to maximise future income and continually improve the retention of individual supporters for future emergency appeals,
• Lead on the production of retention and reporting back materials for individual and community supporters,
• Manage the development and maintenance of specific supporter journeys,
• Develop and oversee the materials and supporter positioning for a light touch and mainly reactive legacy marketing programme for the DEC.

Key responsibilities include:

Strategy and Planning

• Develop and implement the direct marketing retention strategy, ensuring that past learnings are built upon, and new ideas are tested.
• Develop and implement specific audience journeys for segments across both the life cycle of a DEC appeal and between appeals.
• Ensure timely and relevant communications to all direct marketing, community, and legacy audiences on the impact of their donations.
• Build an improved supporter journey strategy for new, repeat, and lapsed donors.
• Lead, design, and monitor the collection of audience insight during appeals.

Fundraising

• Develop the DEC’s donor journeys for individuals and community supporters, monitoring the development of segments and the engagement of repeat donors.
• Provide analysis during and following an appeal of performance to measure and report performance against key indicators and develop recommendations for improving impact in the next appeal.
• Support the stewardship of community fundraisers and groups in conjunction with the Supporter Services team.

Networking and building relationships

• Develop excellent working relationships with the DEC’s suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house.
• Work with permanent and temporary staff at the DEC during appeals to maximise the success of the appeal.

The DEC is an equal opportunities employer and provides opportunities to learn and grow in an inclusive, supportive, and productive environment. We encourage applications from anyone who can meet the criteria, regardless of gender, race, age, disability, sexuality, or religion.