Digital Communications Officer

Job purpose

To support and deliver effective communications, including marketing and digital engagement activities, which raise awareness of Dementia Carers Count and foster connections with our community of carers, campaigners and donors. Your work will help us reach and support more carers, raise funds and campaign for changes which will ensure that no dementia carer feels isolated, invisible or alone. 

Key responsibilities  

•Understand our cause, linked issues, and how these are publicly perceived 

•Horizon scan to spot social and news trends as well as potential influencer targets 

•Manage our social platforms, keeping abreast of media and public zeitgeist about our cause and related issues. You will design and deliver paid advertising campaigns and monitor, respond, share, engage, comment on posts, according to our guidelines and with responsibility for reputation management 

•Share audience insights with colleagues to ensure effective stewardship of all our defined audiences 

•Support development of media relationships. You will curate press and media lists and respond to media queries, with shared out of hours responsibility.  

•Draft statements and press releases and pitch ideas for articles and features, developing copy as needed and tracking coverage 

•Support user-led story telling as part of content creation, including interviewing carers about their experiences and identifying opportunities to share carers’ voices in our materials 

•Draft website copy and develop assets for digital use and printed materials which communicate our key messages and brand and which support specific campaigns 

•Review and monitor evaluation and reporting metrics to provide regular and campaign-based management information relating to the success of digital and media activity 

•Support effective cross-organisational internal communication 

•Adhere to all relevant legislative and regulatory obligations relating to marketing, digital and communications 

•Carry out other duties commensurate with this post as requested.