Communications and Engagement Manager

Communications & Engagement Manager (Dotdigital Expertise) - CSSC 

We are seeking a dynamic Communications & Engagement Manager to join our team and play a key role in developing and executing strategic communication plans that reach and engage our membership base. You will be responsible for fostering brand awareness, member loyalty, and increased participation in CSSC activities. 

Responsibilities: 

• Develop and implement a comprehensive communication strategy across various channels, including email, social media, website content, and internal communications, specifically tailored to a membership organisation like the CSSC. 

• Manage and execute email marketing campaigns using Dotdigital, including design, copywriting, A/B testing, and reporting. 

• Leverage marketing automation tools within Dotdigital to streamline campaign workflows and trigger personalised messages based on member behaviour and activity participation. 

• Analyse campaign performance metrics (open rates, click-through rates, conversion rates) and make data-driven recommendations for optimisation, focusing on RFM (Recency, Frequency, Monetary Value) segmentation for targeted campaigns specific to member types or interests. 

• Segment member lists based on demographics, participation history, website behaviour, and membership category to deliver highly personalised messages that encourage engagement with CSSC activities. 

• Collaborate with design and marketing teams to create high-quality, engaging communication materials that resonate with a sports and leisure audience. 

• Manage and maintain our customer relationship management (CRM) platform, ensuring data accuracy and segmentation for personalisation efforts tailored to member profiles. 

• Lead and manage a team responsible for social media strategy and community management across various platforms. This includes content creation, scheduling, posting, and monitoring engagement metrics. 

• Develop and nurture relationships with key stakeholders across the CSSC. 

• Stay up-to-date on the latest communication trends and best practices in email marketing automation and personalisation, particularly within the membership organisation and sports participation landscape. 

• Demonstrate a track record for innovation and development in communication strategies, implementing new and creative approaches to drive engagement and participation within a membership organisation. 

Qualifications: 

• 3-5 years of experience in communications, marketing, or a related field, with a demonstrated understanding of membership organisations. 

• Proven track record of success in developing and executing email marketing campaigns using Dotdigital (or similar platform), with a focus on automation and personalisation for a member-based audience. 

• Strong writing and editing skills with the ability to craft clear, concise, and engaging content that promotes sports and leisure activities. 

• Experience in social media management, including content creation, scheduling, and community engagement. 

• Excellent analytical skills with the ability to interpret data (including RFM analysis) and translate it into actionable insights specific to member engagement and participation. 

• Experience with project management and the ability to juggle multiple priorities. 

• Proficient in Microsoft Office Suite and Google Workspace. 

Bonus Points: 

• Experience with content marketing (blogging, social media content creation) targeted towards a sports and leisure audience 

• Experience with marketing automation platforms beyond Dotdigital 

• Proven ability to generate creative and engaging content promoting physical activity 

• Experience with data visualisation tools 

We offer a competitive salary and benefits package, as well as the opportunity to work in a dynamic environment that promotes health and wellbeing through sports and leisure activities. If you are a passionate communicator with a results-oriented mindset and a love for personalisation and automation within the membership organisation space, with a strong track record for innovation.