Business Development Manager

As CTA's Business Development Manager, your role involves increasing the uptake of MiDAS training and growing CTA membership. To do this you will need to have/develop an in-depth knowledge of the sector, be able to conduct your own research, develop relationships with our key stakeholders, and track performance metrics.

Responsibilities

Promoting CTA services, increasing uptake, and retention.

• Build and maintain strong relationships with existing members, ensuring their satisfaction and engagement to retain our existing membership.
• Develop and foster relationships with local authorities, umbrella organisations, charities, voluntary organisations and other stakeholders across the UK to promote CTA membership offerings.
• This will include creating a promotional package for CTA membership to be delivered to organisations across the UK.
• Develop and implement a comprehensive marketing and outreach strategy to promote MiDAS training courses.
• You will do this by collaboratively working with MiDAS customers, training providers, local authorities, and community organisations to raise awareness of MiDAS and its benefits. This will include running workshops, webinars, and information sessions to educate potential clients on MiDAS standards and certification that encourage participation in MiDAS training.
• Build and maintain connections with commercial organisations affiliated with CTA, ensuring strong relationships, and the offers are relevant adding value to CTA membership.
• Identify and pursue new business opportunities, including creating focused campaigns to attract new members and boost membership sales. This will include collaborating with CTA’s Country Directors and Development Officers to share these campaigns and involve them in the process.
• Using available internal MiDAS sales and participation data, develop a thorough understanding of who purchases and uses the product and how this can be leveraged to increase participation in the training programme and drive its income.
• Responsible for contributing to the MiDAS / Training newsletter
• Make the best use of social media, including content creation, to promote CTA membership and training offering.
• Work with senior leadership group to develop our sales systems and processes.
• Provide excellent customer service to address inquiries, resolve issues, and encourage membership renewals.

Research, analysis and reporting

• Develop and implement strategies to identify trends within the Community Transport sector and beyond. In doing so you will identify potential new stakeholders, potential threats, opportunities and areas for growth.
• Monitor developments within the wider voluntary and transport sector and adjust strategies accordingly.
• Use these insights to regularly provide feedback to the leadership group and make recommendations for growth.
• Track and report on key performance indicators related to MiDAS training and CTA membership. Including providing regular updates to management on progress, challenges, and opportunities.

Person Specification

Essential

Experience & Qualifications

• Extensive experience in business development and/or sales roles, including the creation of metrics for setting targets and measuring success.
• Experience and understanding of the community & voluntary sector.
• Experience of building strong working relationships with colleagues, partners and external stakeholders at all levels (including senior leaders) to deliver results on behalf of an organisation.
• Experience leading and participating in collaborative endeavors with other organisations through partnerships and alliance building.
• A qualification or experience relevant to the role and evidence of continual professional development.
• Experienced in creating marketing packs, promotional material, and presenting that material in varying formats.
• Experience working at both regional and national level.
• Ability to harness opportunities and develop campaigns to promote and sell services.

Desirable:

• Experience working within a community transport, membership organisation, transport, or community and voluntary organisation; ideally in a business development/sales position.

Knowledge, Skills & Abilities

Essential

• Excellent interpersonal and organisational skills, with an emphasis on collaboration and working well in a team.
• Strong communication and negotiation skills, including confidence to speak and present to different audiences.
• Ability to collect and interpret data and use it to drive planning and delivery of strategy. Highly motivated to deliver success.
• Excellent written and verbal communication skills.
• Willingness to challenge the status quo and received wisdom to find more effective ways of delivering outcomes.
• Strong IT and digital skills – including MS Office and digital communication tools.
• The ability to work on your own initiative and prioritize workload.
• Strong attention to detail.

Values & Attitude

Essential:

• A demonstrable commitment to our organisation’s values.
• Strong commitment to, and understanding of the principles of equality, diversity and inclusion.

Full job pack available on the Jobs section of the Community Transport Association UK website.

Your application should include the following two things:

• A personal statement that’s no longer than two sides of A4. Share your motivation for applying for the role and how you meet the essential requirements from the knowledge, skills and abilities section of the Person Specification. An up-to-date, detailed CV including all relevant employment history and key achievements in your most recent role(s).
• Please also ensure your CV has your email address, phone number including names and contact details of two people who can provide references, one of whom should be your most recent employer. We will only request references once we have chosen an applicant we wish to appoint. Also, ensure your CV does not contain personal data such as DOB, gender, nationality, etc.