Growth Marketing Manager

We’re looking for a driven and ambitious Growth Marketing Manager to join the Chartered Institute of Environmental Health (CIEH) and lead our acquisition and lead generation marketing activity.

CIEH is the professional membership and awarding body for the environmental health sector. We believe everybody has the right to be healthy, happy and safe. That’s why through championing environmental health professionals, education, support and campaigning, we work to promote safer, cleaner and healthier environments for the benefit of all.

Joining the Marketing and Communications team, this role will support us in driving growth through our commercial activities, with a focus on our training offering and sustainable conference, meeting and events venue, which in turn supports our charitable activities. From implementing and managing paid search and content marketing to analysing customer insights and trends, this is a varied role with lots of opportunity to make an impact.

In this role, you will:

• Plan and execute lead generating and income growth marketing campaigns and strategies for products and services across the organisation with a particular focus on training products and our sustainable conference, meeting and events venue
• Work with internal stakeholders to understand our products and services and their unique selling points, identify target audiences and understand buying habits to help shape campaigns and messaging
• Support internal stakeholders to achieve their commercial targets, keeping in mind KPIs and ROIs
• Design and implement targeted automated email campaigns, segmenting audiences and nurturing leads
• Manage and allocate campaign budgets, balancing growth and spend
• Devise campaigns that engage and convert by utilising paid search, paid social, display, retargeting and SEO to generate engagement and leads
• Optimise landing pages and user funnels to drive engagement and conversion
• Conduct A/B testing to refine campaigns and messaging
• Forecast, measure and report on campaign performance and ROI
•  Use analytics tools to track key metrics and make data driven decisions
• Craft engaging content for our websites that attracts and converts our target audiences
• Work with subject matter experts to identify trending topics, produce resources and thought leadership content, and disseminate key information to our target audiences
• Brief designers and where appropriate create design assets
• Collect, manage, process and evaluate data, using CRM and other systems as necessary
• Work with the Head of Marketing and Communications to set and monitor KPIs and objectives
• Brief and manage the work of external agencies when necessary
• Deliver effective internal communications and marketing reporting
• Seek opportunities for improvement of business processes to improve customer experience, reduce costs and ensure maximum return on marketing budget
• Ensure consistency in messaging, tone and visual identity across all activity
• Provide support on membership recruitment and retention, policy, profile raising, and events marketing and communications activity when required
• Manage the workload and performance of the Marketing Executive
• Undertake ad-hoc work compatible with the post holder’s status/experience as required

Please see the full job description and person specification for details.