Website and Digital Fundraising Manager

Charity People is excited to be working with the brilliant SolarAid in the recruitment for a Website and Digital Fundraising Manager. A unique role that will have a huge impact on the fundraising team, reporting to the incredibly passionate Head of Supporter Growth.

Job Title: Website and Digital Fundraising Manager

Location: Remote working with travel to the London Office once a month

Contract: Permanent and full time

Salary: £38,588 - £44,363 per annum

About the organisation

Established in 2006, SolarAid is a UK based, international charity dedicated to bringing solar power to rural communities in sub-Saharan Africa.

Currently, there are nearly 600 million people in sub-Saharan Africa living without electricity. When the sun goes down at night, families are reliant on dangerous and expensive forms of lighting, such as candles and kerosene lamps.

Together with their social enterprise, SunnyMoney, SolarAid are pioneering innovative enterprise programmes that tackle poverty and climate change by providing access to clean, safe solar light to homes, clinics and schools. To date, they have distributed over 2.3 million lights, directly impacting over 11 million people.

Families across the continent can now rely on safe, renewable solar lights as the sun sets, but there is still a long way to go to achieve universal access to energy, and Solar Aid are stepping up our efforts to ensure communities otherwise left behind will have access to solar energy, creating instant sustainable change for people and the planet.

About the role

SolarAid have a small but very loyal base of individual supporters providing £1 million a year in donations, from sums of a few pounds to major gifts and, increasingly, legacies. Attracting donations from individuals that we wish to grow. This role will be important to help enable that.

The main purpose of the role is the management of the website and digital campaigns that support fundraising activities both online and offline

The total fundraised income is around £2.5 million, including corporates, and grants from foundations who also will check out our website.

Responsibilities:

• Management of the website and digital campaigns that support our fundraising activities both online and offline.

Projects within the first 12 months would include:

• Review the existing website and lead on a project to transition to a new platform, including seeking a provider and implementation
• Review and improve the online giving experience
• Potentially recruit a digital content role to provide relevant content to engage our audiences

Website and back-end

• Main responsibility for the technical back-end functionality of the SolarAid website, working closely together with the Digital Communications Manager who leads on content and front-end.
• Managing the relationship with SolarAid's web-agency, scoping, and leading development projects.
• Mainly responsible for website security and integrity, certificates, updates and plugins.
• Analytics and reporting
• SEO optimisation
• Donation functionality and platform integrations to continuously improve the supporter experience
• Website policies such as GDPR

Digital fundraising support

• Work closely with colleagues to understand and ensure the best possible supporter experience and journey
• Email Marketing
• Mailchimp email copy, setup and send
• Email analytics and reporting
• Supporter journeys for new and existing
• Google Grant setup and reporting
• Social media advertising
• Shopify for the online shop

About You

This is a great opportunity for an able and enthusiastic Digital Fundraising Manager, looking to progress to the next step in their career. You will have the following skills and experiences;

• Proven Website management experience, excellent knowledge of working in CMS systems and leading on more complex back-end and development projects.
• Proficient in effectively using data analysis tools (Google Analytics, Tag Manager) and user experience optimisation tools (HotJar), to inform future website project to optimise traffic and experience
• Email marketing experience, proficient in using proficient in using MailChimp and/or DotDigital, writing copy and setting up more complex email journeys
• Digital Fundraising experience, with a track record setting up digital advertising, a
• Experience producing budgets, reporting variances against the plan and re-forecasting
• Experience in using mass-email software, ideally Mailchimp

To kickstart the application process, please contact Seema Choudhury at Charity People today with your CV or profile. We are committed to providing equal opportunities and welcome candidates from diverse backgrounds. If you require any assistance or adjustments during the application process, please don't hesitate to reach out.