Regional Marketing Manager

REGIONAL MARKETING MANAGER

Salary: £39,000 - £45,000 per annum

Reports to: Senior Regional Marketing Manager

Department: Marketing, Fundraising & Engagement

Location: Home-based anywhere in the UK (occasional travel to our Head Office in Stratford, London will be required)

Employment type: Permanent

Working hours: 35 hours per week

Closing date: Wednesday 11 September 2024, 23:55

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we we're looking for someone talented, someone passionate about public health, someone like you.

This is an exciting opportunity to use through your regional marketing expertise and play a key role in supporting Cancer Research UK's marketing function. You will deliver some of the UK's most recognisable marketing campaigns, for activities such as Race for Life, ensuring they are aligned and integrated, providing regional expertise to ensure local marketing opportunities are maximised. You will also manage a Regional Marketing Executive to deliver best in class above-the-line regional marketing campaigns, working collaboratively with Audience & Product Marketing Teams.

What will I be doing?

• Supporting the Senior Manager in translating cross-channel marketing plans and budgets into regional activation plans, providing regional expertise, and working with the marketing channel experts to drive media effectiveness

• Working with Audience & Product Marketing teams to define and develop the audiences and product offerings that need activating regionally and consult on the development of cross-channel integrated briefs, working with key stakeholders and agencies to deliver these

• Consulting with Audience & Product Marketing teams on the content creation, testing and optimisation process, working collaboratively with agencies, freelancers and in-house Creative Team to tailor national creative to meet regional audience needs

• Managing the delivery of above-the-line regional marketing campaigns from planning and set-up through to execution and analysis, driving awareness of the Cancer Research UK brand and recruiting new audiences at a local level

• Managing the continuous analysis of campaigns, reporting on performance to Audience & Product Marketing teams and key stakeholders

• Driving a test and learn culture, ensuring user testing throughout and making insight-led recommendations to improve and optimise campaign activity to Audience & Product Marketing teams and key stakeholders

• Supporting Audience & Product Marketing and Planning teams to generate actionable insight driving long-term improvement of regional campaign.

What skills do I need to have?

• Proven leadership skills and the ability to manage competing priorities for yourself and others

• Significant experience of delivering above-the-line campaigns, from planning through to execution and analysis, that meet campaign KPIs

• Relevant experience of activating marketing plans at a regional level to deliver best in class localised marketing campaigns, with knowledge of the best regional marketing tools and channels

• Significant experience of translating marketing strategy into tactical delivery plans by channel, audience and budget

• Relevant experience of managing and motivating agencies to drive maximum value from relationships

• Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation

• Relevant experience of building positive working relationships and influencing others at all levels

• Relevant experience of developing highly effective campaign assets for use across channels

• Excellent project management skills including resource and risk management

• Strong Microsoft Office skills, including Excel and PowerPoint.

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.