Senior Marketing Executive - Retention

Are you a dynamic marketing professional able to create impactful customer experiences and journeys that inspire and engage? Are you skilled at analysing data to optimise marketing performance and engagement?

We are seeking a Senior Marketing Executive to work within our Retention and Customer Journey team, to play a key role in delivering inspirational and valuable multi-channel customer experiences. Your work will inspire, engage, and mobilise individuals and communities to fundraise or donate, driving forward BHF’s vision of a world free from heart and circulatory diseases.

What You’ll Do

• Develop and Manage: Create customer engagement and retention plans across our customer our segments, working across a portfolio of products such as cash appeals, regular giving, events, and mission-related tools like RevivR (our online CPR training tool).
• Deliver Campaigns: Execute marketing communications, customer journeys, and multi-channel campaigns to meet income and mission targets, on time, within budget, and to agreed KPIs. Upsell, retain, and deepen engagement with existing customers.
• Customer-Centric: Ensure customers feel central to our work and achievements, motivating them to continue supporting our research long-term.

About You:

You’ll have solid experience in direct or integrated marketing roles across several channels, with expertise in analysing data to drive decision-making and optimising performance and engagement (especially direct mail, telemarketing, and email). You will have demonstrable experience managing customer retention marketing or loyalty campaigns in a fast-paced direct marketing team.

To be successful, you will have:

• Experience leading campaign delivery across multiple channels, generating growth and engagement.
• Outstanding planning and project management skills, with a track record of managing projects/campaigns on time and within budget.
• Strong analytical skills, be highly numerate and have experience working with expenditure budgets, including monitoring and reporting on income and expenses.
• Ability to identify opportunities, drive impact, and exceed KPIs.
• Strong interpersonal and confident negotiation skills, with the ability to develop strong working relationships with customers, external suppliers, and internal departments.
• Experience managing multiple external agency relationships.
• Experience with databases and CRM systems (Experience of Adobe and/or other marketing automation systems is desirable).

Working arrangements  
  
This is a blended role, where your work will be dual located between your home and our London office.  
  
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average.  The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.  
 
About us 
  
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day. 

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
  
What we offer you 
 
To find out more about benefits available at the BHF please download our benefits document at the bottom of this page. 
 
Interview process  
 
We are planning one stage of interview on 1st and 2nd of May 2025.