Marketing and Communications Executive

PLEASE DO NOT UPLOAD A CV OR A COVER LETTER AS THESE ARE NOT ACCEPTED.

Please complete and upload the application form via Breathe HR. Your application will be rejected without a completed application form. Download the application form from the vacancy documents at the bottom.

If you have any problems with attaching the form, please send it to talent @ bookmarkreading . org

At Bookmark Reading Charity, we exist to change children’s life stories through the joy of reading. Bookmark Reading Charity is looking for a proactive and enthusiastic Marketing and Communications Executive to join our team. This role is ideal for someone who is passionate about marketing and wants to make a positive impact through their work. As the Marketing and Communications Executive, you will support the marketing team in a variety of tasks, from creating content and social media listening to assisting with PR, events and campaigns. You will provide general marketing support to other functions within the charity, helping to ensure our message reaches the right audiences.
 

Key Responsibilities:

Content Creation:

• Assist the Digital Marketing Executive in the creation of engaging content for various channels, including social media, newsletters, blogs, and website updates. 
• Support the design and production of marketing materials, such as flyers, posters, and digital assets. 
• Help develop and maintain a content calendar to ensure consistent and timely communication.

Design:

•  Assist the Digital Marketing Manager in the scheduling and management of the Senior Visual Communications Officer’s design schedule 
• Organise, feedback and manage marketing briefs that come into the Marketing team from multiple support functions 

Social Media Management:

• As required, support the Digital Marketing Executive with Bookmark’s social media accounts by scheduling posts, monitoring engagement, and responding to comments and DM’s.
•  Assist in creating social media campaigns that align with broader marketing objectives.
•  Track and report on social media performance, providing insights to optimize future activities.

Email Marketing:

• Assist in the development and distribution of email campaigns, including newsletters, volunteer updates, and event promotions.
•  Manage email lists and ensure data accuracy, adhering to GDPR guidelines.
•  Monitor email campaign performance and suggest improvements based on analytics. 

Event Support:

• Support the Volunteers team by helping plan and execute events, both virtual and in-person, aimed at volunteer recruitment, fundraising, and awareness-building.
•  Assist with event logistics, including coordination with venues, vendors, and attendees.
•  Support the promotion of events through various channels to maximize attendance and engagement. 

Campaign Support:

• Assist in the planning and execution of marketing campaigns to drive volunteer sign-ups, donations, and brand awareness.
•  Work with the team to develop campaign materials and track their effectiveness.
•  Provide administrative support across projects and workstreams, such as managing campaign timelines, stakeholder communications, budgets, and reporting.

General Marketing Support:

• Provide day-to-day support to the marketing team, including managing enquiries, reports, updating databases, and maintaining records.
•  Collaborate with other teams within the charity to ensure marketing efforts are aligned with overall objectives.
•  Contribute to brainstorming sessions and bring fresh ideas to the table.

Person Specification:

Education:

• A degree in marketing, communications, media, or equivalent experience or qualifications will be considered. 

Experience:

• Some experience in a marketing, communications, or related role (through internships, volunteer work, or previous employment at a similar level)
•  Familiarity with marketing activity, management, content creation, social media and basic design tools (e.g., Canva, Adobe Spark).
•  Experience in the charity or non-profit sector is beneficial but not mandatory. 

Skills:

• Strong written and verbal communication skills, with a keen eye for detail.
•  Creative thinking with the ability to generate ideas and solve problems.
•  Good organizational and time-management skills, with the ability to manage multiple tasks simultaneously.
•  Basic understanding of digital marketing principles, including social media, email marketing, and content creation.
•  Proficiency in Microsoft Office (Word, Excel, PowerPoint) and basic familiarity with CRM systems or marketing tools.

Attributes:

• Passionate about literacy and education, and committed to Bookmark’s mission.
•  Eager to learn, with a proactive approach to professional development.
•  A team player who can collaborate effectively with colleagues and stakeholders.
•  Flexible and adaptable, with a willingness to take on a variety of tasks.
•  Effective time management, able to organise multiple work streams and projects.