Digital Marketing Manager

We’re looking for an experienced Digital Marketing Manager to drive forward and innovate our digital marketing strategy, ensuring our online visibility, engagement and revenue are key enablers for our fundraising efforts. 

Sitting within the Marketing and Communications team, this strategic role will focus on delivering impactful digital experiences to strengthen our brand presence, maximise audience reach and support growth. The role is primarily based at the charity office at Birmingham Children’s Hospital, with the requirement to also work from the charity office at Birmingham Women’s Hospital alongside some remote and out of hours working.

The Digital Marketing Manager will be accountable for the performance of our website, email, SEO, CRM, PPC and paid social, ensuring all our digital channels are optimised for both awareness and income generation. This hands-on role will see you lead the team to implement, deliver and evaluate exceptional and effective digital activity, using data and insight to inform decisions. To spearhead our digital marketing transformation, you’ll need to be an ambitious and experienced professional, who thrives in a fast-paced environment.

Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives
• Shape the way we connect with our audiences, primarily through strategic (but not limited to) use of email, content creation, website management, SEO, PPC, paid social and CRM marketing
• Identify opportunities to maximise brand awareness, engagement and online revenue generation
• Track, analyse and report on digital performance metrics, providing actionable insights as well as data and market research to improve and inform digital marketing effectiveness
• Oversee the delivery, roll-out and continual improvement of a new website by setting the strategy, implementing SEO best practices and using data insight and analytics to improve visibility and traffic, as well as establishing engaging user journeys which increase conversion rates and improve fundraising campaigns
• Plan, execute and optimise bespoke digital campaigns, paid as well as organic, which leverage data to refine strategies, boost engagement, maximise reach and increase supporter interaction and brand advocacy
• Lead the creation, segmentation, automation and deployment of email and CRM campaigns to enhance audience journeys and maximise engagement and conversion, using performance and insights to inform improvements
• Maximise our paid advertising accounts, including Google Ads, monitoring performance to ensure they are data-driven, cost-efficient and deliver ROI as well as cross-selling opportunities
• Maintain a culture of data-driven decision making and bring visibility and transparency to marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations, the Freedom of Information Act and any other applicable legislation.

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

The closing date for return of applications is 30th April 2025.