Senior In Memory & Legacy Marketing Executive

The Talent Set are delighted to be working with Barnardo’s to find their Senior In Memory & Legacy Marketing Executive.

Barnardo’s offer a fully remote working environment, with occasional travel to their offices for meetings.

Reporting into the Legacy Marketing Manager, you will lead and manage the regular recruitment of in-memory supporters via a range of channels including direct mail, telemarketing, broadcast and digital media, events and other channels. You will be responsible for excellent supporter stewardship and developing the free wills programme.

Key Responsibilities:

·       To lead on creating and implementing a new offline and online in[1]memory marketing and stewardship programme which will include: managing data selection briefs, creating creative briefs, developing content and artwork using internal or external resources and liaising with other teams as appropriate.

·       Manage the administration of and reporting on the Free Will-writing schemes. Manage the promotion of the Free Will schemes in direct mail, telemarketing campaigns as well in digital channels.

·       Manage Barnardo’s in-memory digital journeys, working with Barnardo’s Digital Fundraising team to manage website content, optimise website user experience and develop digital journeys.

·       With the support of the Legacy Marketing Manager, develop and test a legacy events programme.

·       Ensure accurate data input of supporter information on the supporter database, supporting the capture of response data into results spreadsheets, monitoring and circulating results. Responsible for collating monthly reports and other reports for the Team as appropriate.

·       Manage fulfilment and thanking processes, ensuring that all donors are thanked with appropriate sensitivity using online and offline communication channels.

·       To support the overall Legacies team promotion of the importance of gifts in Wills and in-memory giving to internal and external audiences.

Person Specification:

·       Highly desirable to have in-memory experience and Legacy Marketing knowledge, ideally gained in a large organisation, and a strong understanding of Direct Marketing, with a track-record of success.

·       Experience of managing direct marketing campaigns across a wide range of media, including managing creative production, writing data briefs, managing print production and monitoring results.

·       Experience of using data and insight to inform future plans.

·       Experience of influencing and negotiating with stakeholders that have differing priorities across departments in order to achieve common goals.

·       Ability to accurately input data, maintain systems and report from team databases.

·       Effective and sensitive relationship management of legacy and in-memory supporters.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.