Marketing Assistant

Full time, Permanent

Hybrid - Whitechapel, London (2 days per week in office)

Closing on 4th of November 2024 at 9AM

The Role

As B Lab UK’s Marketing Assistant, you'll be a key collaborator in our small and dynamic marketing team. You will be working closely with the Marketing Manager to execute and enhance our marketing strategy. Your work will help create a brilliant user experience, thereby driving one of our key objectives, to nurture continued buy-in for our movement and work towards delivering our theory of change. You are data-driven, have a passion for copy, enjoy learning new platforms, and have a passion for small changes in work driving change to create impact.

Responsibilities will include

• Support the Marketing Manager to deliver the marketing strategy, through executing marketing activities, from e-newsletters to product launches.

• Contribute to the monitoring and optimisation of Google Ads, ensuring that ad copy is aligned with our brand guidelines and tailored to our audiences

• Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.

• Create compelling copy for user-facing channels including the website and newsletters to develop new and existing buy-in for the movement.

• Work with the Marketing Manager in fulfilling website content requests and ensure consistency in messaging.

• Utilise copywriting skills to refine messaging and communication strategies based on data-driven results.

• Assist the Marketing Manager to update the website with copy and images to create a visually engaging website

• Work with the Marketing Manager to execute campaigns and product launches (B Corp month, training products, lead generation campaigns) where needed with paid media and email marketing.

• Facilitate the execution of the SEO strategy to ensure B Lab UK’s website maintains a high SEO ranking.

• Helping to produce and review content and resources with sustainable best practices to improve user experiences.

• Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance.

Skills and Experience 

• Some familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a huge plus but not essential and can be learnt in the role

• Numerate and data-driven, able to see trends in data

• A strong communicator, able to write and proofread highly engaging copy to deliver our work

• Attention to detail 

• Organisation 

• Collaboration 

• Analytical

• Managing multiple priorities 

Eligible to work in the UK (we will not be able to provide visa sponsorship)

 What we give you

• Purpose driven work enabling B Lab UK’s mission of redefining the role of business as a force for good

• Hybrid and flexible working, we have a high trust environment and are advocates for right place working

• Hybrid working (min 1/2 days per week in office)

• Flexible working hours (based around core working hours)

• Opportunity to work 4 days a week 

• 25 days holiday plus bank holidays (pro rata for part-time staff)

• 1 additional annual leave day (pro-rata for part-time staff) for each complete annual year of service, up to a maximum of 30 days

• Our office is closed between Christmas and New Year, no need to take extra holiday!

• Private Medical and Dental cover

• £200 per annum tax free Annual Wellbeing allowance and Employee Assistance Programme

• 2 paid volunteer days per year

• Enhanced Parental Leave and family friendly policies, including carers leave

• Learning and Development opportunities

• Enhanced Pension and Life Assurance

• Cycle to Work Scheme

• Income Protection policy

• Working in a flexible office workspace