Marketing Assistant
Full time, Permanent
Hybrid - Whitechapel, London (2 days per week in office)
Closing on 4th of November 2024 at 9AM
The Role
As B Lab UK’s Marketing Assistant, you'll be a key collaborator in our small and dynamic marketing team. You will be working closely with the Marketing Manager to execute and enhance our marketing strategy. Your work will help create a brilliant user experience, thereby driving one of our key objectives, to nurture continued buy-in for our movement and work towards delivering our theory of change. You are data-driven, have a passion for copy, enjoy learning new platforms, and have a passion for small changes in work driving change to create impact.
Responsibilities will include
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Support the Marketing Manager to deliver the marketing strategy, through executing marketing activities, from e-newsletters to product launches.
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Contribute to the monitoring and optimisation of Google Ads, ensuring that ad copy is aligned with our brand guidelines and tailored to our audiences
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Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.
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Create compelling copy for user-facing channels including the website and newsletters to develop new and existing buy-in for the movement.
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Work with the Marketing Manager in fulfilling website content requests and ensure consistency in messaging.
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Utilise copywriting skills to refine messaging and communication strategies based on data-driven results.
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Assist the Marketing Manager to update the website with copy and images to create a visually engaging website
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Work with the Marketing Manager to execute campaigns and product launches (B Corp month, training products, lead generation campaigns) where needed with paid media and email marketing.
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Facilitate the execution of the SEO strategy to ensure B Lab UK’s website maintains a high SEO ranking.
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Helping to produce and review content and resources with sustainable best practices to improve user experiences.
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Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance.
Skills and Experience
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Some familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a huge plus but not essential and can be learnt in the role
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Numerate and data-driven, able to see trends in data
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A strong communicator, able to write and proofread highly engaging copy to deliver our work
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Attention to detail
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Organisation
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Collaboration
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Analytical
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Managing multiple priorities
Eligible to work in the UK (we will not be able to provide visa sponsorship)
What we give you
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Purpose driven work enabling B Lab UK’s mission of redefining the role of business as a force for good
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Hybrid and flexible working, we have a high trust environment and are advocates for right place working
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Hybrid working (min 1/2 days per week in office)
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Flexible working hours (based around core working hours)
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Opportunity to work 4 days a week
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25 days holiday plus bank holidays (pro rata for part-time staff)
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1 additional annual leave day (pro-rata for part-time staff) for each complete annual year of service, up to a maximum of 30 days
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Our office is closed between Christmas and New Year, no need to take extra holiday!
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Private Medical and Dental cover
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£200 per annum tax free Annual Wellbeing allowance and Employee Assistance Programme
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2 paid volunteer days per year
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Enhanced Parental Leave and family friendly policies, including carers leave
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Learning and Development opportunities
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Enhanced Pension and Life Assurance
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Cycle to Work Scheme
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Income Protection policy
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Working in a flexible office workspace
B Lab is the non-profit network transforming the global economy to benefit all people, communities, and the planet.