P.R. Specialist

Join Animal Trust and help us elevate our brand profile nationally to become the household name for fair, affordable veterinary care and an organisation vets aspire to work for.

About the role:

Animal Trust Vets CIC is the only B-Corp, Community Interest Vet in the U.K.
Our teams provide fair and affordable treatment to thousands of pets every year. We believe pet owners should be able to enjoy their four-legged friends without the burden of financial anxiety when their pet becomes ill.

Animal Trust was founded over 10 years ago and has 12 surgery locations in Cheshire, Yorkshire, Lancashire, Manchester, Shropshire, and North Wales. With an ambitious growth plan, we want our brand to be at the forefront of all pet owners and veterinary clinicians' minds.

What you’ll bring to the team

In this role, you will be pivotal in shaping and executing Animal Trust's earned media plan. We aim to raise our brand profile nationally with consumers and within the veterinary industry.
As part of a small team, reporting to the Brand Manager, you will primarily deliver activity that generates on-brand coverage across all media in the veterinary industry. We also need to raise consumer awareness via the appropriate media.
 
You will:

• Manage creative PR activations.
• Identify and oversee media opportunities.
• Coordinate an ongoing programme of media and influencer visits.
• Deliver media amplification and attendance for key events, such as a new surgery opening.
• Develop and nurture relationships with key journalists.
• Write articles for our website for both consumers and industry.
• Write press releases, media kits and communications material for events.
• Evaluate and report on results and effectiveness of P.R. activity.
• Manage crisis communications, including preparing and executing statements to protect the brand’s reputation.

Qualifications and Experience:

• This is a great opportunity for an experienced, outstanding P.R. professional looking to work with a not-for-profit veterinary brand focused on providing affordable pet health care to the many, not the few.
• Educated to degree level.
• A highly motivated and confident individual with an eye for detail and the ability to adapt to changes.
• Up-to-date media sector knowledge and strong relationships with journalists.
• An awareness and enthusiasm for the latest P.R. cultural trends and acting as an internal expert on industry developments.
• Demonstrates creative flair to generate ideas that contribute to the earned media plan.
• Extensive experience writing press releases and media materials, facilitating press interviews, and briefing spokespeople for interviews.
• Crisis management experience.
• Experienced in reporting on PR activity, including using media measurement tools to track and evaluate coverage.
• Excellent organisational skills, budget, and time management.
• The ability to liaise and forge strong relationships with a cross-section of teams across the organisation, as well as the media, influencers, and VIPs.

This is a part-time position that would suit someone with a career portfolio or who is seeking a better work-life balance.
 

In return for your commitment and expertise, you’ll get:
 

• £40,000 pro rata
• Holidays – 6 weeks (including bank holidays)
• Pension scheme
• Flexible Hybrid working – We will do what we can to ensure you work in a way that works for you.
• Learning & Development Opportunities – We provide a learning platform for staff to grow and develop, and the Brand Manager will also mentor you.
• Discounts – You’ll have access to discounts through the Vivup platform.
• Wellbeing Support – Staff well-being is always a priority. You’ll have access to mental health and well-being support.
• Team Working – You will be part of a mission to provide the pet-owning community access to affordable vet care.
• Office dogs - You will enjoy being surrounded by dogs of all shapes and sizes.

We will accept applicants of a full or part time basis, whilst living in the commutable distance from our head office in Cheshire is desirable we would be open candidates who are further afield with occasional travel to our head office required.