Interim Digital Marketing Manager (6 Month Contract)

Interim Digital Marketing Manager (6 Month Contract), an excellent opportunity to join a National Children’s Charity, with Head Office based in Central London.   

• Salary is based on Location: £41,189 (London) £38,390 (National)
• Remote working, able to attend 1 x a month the London Office.

As the Digital Marketing Manager, you play a pivotal role as part of the digital marketing, attraction, and public mobilization team. Through paid digital, social and approaches, you will shape attitudes, grow action, income and impact, and inspire new audiences to join with the cause focused on improving youth well-being.

Supported by the Head of Attraction and Public Engagement Manager, as the Digital Marketing Manager, managing an Officer, you’ll work with agencies to develop and implement attraction strategies. With colleagues throughout the charity, you’ll manage digital attraction activity including social, paid search, and PPC.

Key area of responsibility:

• Collaborate with colleagues to plan & deliver timely & effective paid search, digital marketing, social & programmatic campaigns across TMV to meet key objectives, innovating & testing new channels & platforms to grow audience engagement                             
• Deliver bespoke and integrated digital attraction campaigns that acquire new supporters. You’ll work with creatives and storytellers to create inspiring, and engaging content for digital marketing channels.
• Use Google Analytics and analysis tools to track, measure & report audience insights, trends & campaign performance against objectives, sharing learnings & recommendations to optimise campaign outcomes    
• Oversee & manage digital platforms (Facebook Ad Manager, TikTok / Twitter, Google Accounts – Ads, Grants Pro, Tag Manager & reporting tools) and manage adtech and cookie policies to ensure compliance
• Support producers to continually improve the visibility of content, ensuring work is in line with SEO best practice.
• Advise colleagues to develop and optimise digital campaign content and creative that meets audience, channel and campaign objectives, ensuring it elevates voice & is rooted in the brand & storytelling approach
• Measure and report on performance and effectiveness of campaigns to inform future development. You’ll develop testing programmes to continuously optimise the performance of digital marketing activity.
• Support colleagues to work in integrated, multi-channel planning environments. Coach & upskill colleagues in paid digital marketing approaches, building culture of collaboration, digital innovation & rapid response; to unlock opportunities to engage audiences that will drive impact and engagement

To be successful as the Interim Digital Marketing Manager, you’ll have previous experience working in a similar Digital Marketing role such as Digital Fundraising within the charity sector, with proven experience of:

• Paid digital customer marketing skills, digital campaign planning, project management & delivery experience.
• Working with a Paid Social Media agency.
• Audience & channel led communication skills
• Knowledge of managing digital platforms for optimisation, along with reporting & analysis tools
• Creative & content development experience 
• Knowledge of Adtech & marketing regulation
• Prior Line Management Experience