Head of Individual Giving (FTC)

Amnesty International has a simple aim: an end to human rights abuses. Independent, international, and influential, we campaign for justice, fairness, freedom, and truth wherever they are denied. We achieve change through investigating and exposing human rights abuses, lobbying, campaigning, and educating on human rights and how to claim them.

Do you want to use your skills, knowledge, and experience to help change the world? Then apply to become Amnesty International UK's Head of Individual Giving and help raise the funds that can make that happen.

About the role

Leading the Individual Giving team, the Head of Individual Giving is also a member of the Fundraising Leadership Team (FLT).

You will directly manage the Supporter Acquisition Team and lead on Individual Giving strategy development and deliver growth as outlined in the new income generation strategy by enabling its implementation, maximising opportunities to grow net income and member / supporter numbers by making the goals and work of Amnesty International compelling to the UK public, inspiring them to donate and showing them that they are part of a powerful movement for human rights.

You'll oversee the planning, budgeting, and performance of the Individual Giving programme, including our in-house tele-fundraising business unit, in accordance with the goals and priorities of the income generation plan and organisational strategy. Expenditure budget is circa £3-4m per annum to achieve an income budget of circa £17m per annum across a range of products and channels. You'll be accountable for the compliance of the individual giving programme, which raises funds and recruits supporters across the two separate-but-related legal entities that make up Amnesty International UK.

You don't need to have worked for a campaigning / advocacy-based organisation before - but you will need to be excited about leading an individual giving programme that helps fund one.

More details can be found by downloading the job description from our careers portal.

The role may be for you if:

• You're experienced at management level within fundraising or business-to-consumer direct marketing, working with £1m+ budgets to achieve net income / profit and essentially will be able to give examples of the delivery of supporter / customer growth.
• You're an expert in what makes compelling fundraising communications and targeting external audiences using a range of direct response channels, including digital.
• You have a good knowledge of direct marketing performance metrics and how to use them to make evidence-based decisions.
• You have a solid knowledge of UK legislation and regulation relevant to direct marketing, including GDPR (and ideally, you'll be familiar with the Code of Fundraising Practice too).
• You'll live and work by the principles of equity, inclusion, and anti-racism and know how to embed these in team culture and in interactions with internal and external audiences.

Our Commitment to you

Inclusion, diversity, equity, and anti-racism (IDEA) are at the core of our values. We want to be an organisation that tackles structural inequality and prejudice and is actively anti-racist. This includes taking a meaningful and equitable approach to supporting and developing you and others during your time with us.

You'll receive 27 days (pro-rated for part-time) leave annually, rising to 29 after five years; and your 2-5% employee pension contributions will be matched at 6-9%. We're a family-friendly organisation, offering six months full pay for family leave, and can consider a range of flexible working requests, including compressed hours and job share. See more details of our benefits .

Apply for this role

The vacancy may be closed earlier than advertised if a high volume of quality applications is received. If you wish to be considered for the role of Head of Individual Giving at Amnesty International UK, avoid delay in submitting your application.

We welcome applications from everyone who fits the person specification, and particularly encourage applications from people from an ethnic minority background and / or with a disability to help us achieve a balanced representation in our workforce, especially at senior grades such as this role.

To reduce bias in our shortlisting process, Amnesty International UK operates an anonymised application process. If for any reason you prefer to apply in a different format, or require adjustments in the process, please get in touch. We are a disability confident organisation. More details of inclusion in our recruitment process can be found .