Marketing and Engagement Officer

About Us:

The Air Cadet Charity is dedicated to supporting the Royal Air Force Air Cadets, empowering young people to develop vital life skills, leadership qualities, and a spirit of adventure. We provide essential funding and resources to enhance the cadet experience, ensuring that every young person has the opportunity to reach their full potential.

The Role:

We are seeking a dynamic and creative Marketing and Engagement Officer to join our team. This pivotal role will see you shaping our messaging, inspiring supporters, and driving awareness of our mission through engaging marketing strategies. You'll be instrumental in expanding our reach and highlighting the impact of our vital work by developing compelling content, managing social media, and enhancing our engagement with stakeholders, all while leveraging your storytelling skills, graphic design flair, and strong understanding of digital marketing tools. You will be a key player in communicating our mission and impact to a diverse audience, ensuring our vital work continues to thrive.

The role is primarily working from home with occasional travel to events around the UK as well as to our office in Sleaford, Lincolnshire.

Key Responsibilities:

• Marketing Strategy: Develop and implement comprehensive marketing and communications plans to increase brand awareness, drive fundraising, and enhance engagement.
• Digital Marketing: Manage and optimise our digital presence, including website content, social media channels, and email marketing campaigns.
• Content Creation: Create compelling content, including stories, videos, and graphics, to showcase the impact of our work.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including cadets, volunteers, donors, and corporate partners.
• Event Management: Support and promote fundraising and engagement events across the UK, including travel as required.
• Media Relations: Develop and maintain relationships with media outlets to secure positive coverage.
• Data Analysis: Monitor and analyse marketing and engagement metrics to evaluate effectiveness and inform future strategies.
• Brand Management: Ensure consistent brand messaging and adherence to brand guidelines across all platforms.
• Social Media Management: Develop and manage social media strategy.

Essential Skills and Experience:

• Proven experience in a marketing and engagement role, preferably within the charity sector.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Experience in managing social media platforms and creating engaging social media campaigns.
• Ability to build and maintain strong relationships with stakeholders.
• Experience in event management and coordination.
• Strong organisational and project management skills.
• Ability to work independently and as part of a team.
• Ability to travel throughout the UK as required.
• Passion for supporting young people and the values of the Air Cadet movement.

Desirable Skills and Experience:

• Experience with CRM systems and data analysis.
• Experience in using design software (e.g., Adobe Creative Suite).
• Knowledge of the Air Cadet organisation.

We are committed to equality and diversity and welcome applications from all sections of the community. We are a small, collaborative team that works flexibly, primarily remotely, but with a strong emphasis on mutual support and shared goals. While this role encompasses a wide range of responsibilities, you will be part of a team that values collaboration and is committed to providing the resources and support needed to succeed. We work together to achieve our goals, ensuring everyone can contribute their strengths and expertise.