Head of Legacy and In Memory Fundraising-Mat Leave

Role Title:  Head of Legacy and In Memory Fundraising-Mat leave

Salary:  Band E £53,328 to £54,880 P/A

Location: London 

Tenure:  1 year Fixed term-Full Time

   

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty.    As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.   

 

Are you a keen advocate of women and girls’ rights in emergencies? 

Are you experienced in fundraising with the legacy and In-memory space?

Are you ready to make a transformative impact in the world of charitable fundraising? 

Could you develop and execute a strategy, embedding a legacy programme that grows AAUK's short and long-term legacy income?

 

Then we'd love to hear from you! 

 

ActionAid UK is looking for a dynamic and strategic leader to helm our Legacy & In Memory Fundraising programme. This is an exciting opportunity for an experienced fundraising professional to lead innovative campaigns that will strengthen ActionAid UK’s mission to support women and girls living in poverty.

In this role, you will drive the development and execution of a forward-thinking strategy that ensures the growth of our legacy income for years to come. You’ll have the freedom to innovate, explore new channels, and design creative campaigns that resonate deeply with our supporters. Your work will be aligned with ActionAid’s commitment to feminist principles and anti-racism, shaping a fundraising programme that champions equity and inclusivity.

 

There are exciting times ahead as we finalise our Legacy and In Memory strategy through 2025 and craft a new roadmap for the future. Collaborating with Smee and Ford, we are diving deep into strategic planning sessions fuelled by crucial  data insights, with a strong emphasis on enhancing our digital marketing strategy.

In parallel, we are fully engaged in advancing our CRM development project and fostering cross-federation collaborations. Additionally, we are in the process of creating a new legacy propensity model to drive impactful decision-making. Utilising valuable insights, we are shaping a compelling business case for introducing a new in-memory fundraising product, such as a tribute fund platform. 

Moreover, in close partnership with our Legacy Case Administration Specialist, we are designing an extensive Scheme of Delegation for legacy case administration at AAUK.

 

As a key member of the Public Fundraising team, you’ll lead and inspire your team, ensuring they are equipped to deliver exceptional results. Your role will involve managing budgets, monitoring trends, and overseeing the execution of impactful stewardship campaigns. With collaboration at the heart of ActionAid, you’ll work closely with teams across the organisation to ensure a unified approach to supporter engagement and operational success.

If you are passionate about transformational change and are ready to bring your creativity, leadership, and strategic thinking to a cause that truly matters, we want to hear from you. Join us in making a lasting difference and be part of a global movement that fights for a more just and equal world.

Apply now and become a driving force at ActionAid UK.

  

Due to the nature of this role, the successful candidate will be asked to participate in criminal records checks at the point of offer. 

   

Additional Information: 

 

Diversity, Equality, Inclusion and Belonging: 

Diversity, Inclusion and Belonging are key to our organisational culture.  We are on a journey to become not only an anti-racist organisation but one that proudly celebrates the diversity of all applicants and employees.  We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from underrepresented/marginalised communities. 

AAUK is a disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role. 

 

 

Referencing and Safeguarding: 

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include safeguarding, criminal records and terrorism finance checks. By submitting an application, the job applicant confirms their understanding of these recruitment procedures. 

 

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK Staff and ActionAid UK Representatives to share this commitment. We will not tolerate our Staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work. 

 

Working practices: 

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.   

 

ActionAid UK has a hybrid working policy for many of our roles.  The requirement will vary from team to team and the responsibilities of individual roles.  As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and “Company Connection days.”  Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.   

 

Please note that ActionAid UK does not offer fully remote working options.  We encourage you to discuss hybrid working expectations at interview. 

 

Recruitment Processes: 

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible.   

 

If we receive a very high response, we may close the vacancy early and will not accept further submissions.