Digital Campaigns Specialist

Role Title: Campaigns Specialist

Salary: £40778-£41,949 P/A

Location: London-Hybrid

Tenure: Permanent

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.

Are you a keen advocate of women and girls’ rights in emergencies? 

Do you have the ability to write compelling and impactful content and products for online and offline channels?

Could you contribute to the delivery of public mobilisation campaigns on digital and offline channels?

Do you have experience in  using digital tools and platforms (social media, email marketing, online petitions etc) to drive engagement and supporter acquisition?

Then we'd love to hear from you!

ActionAid UK are seeking a Campaigns Specialist To contribute to the delivery of public mobilisation campaigns on digital and offline channels in order to win campaigns and build a constituency of public support that enables women and girls living in poverty to claim their rights.

This role sits within the  Advocacy & Influencing department within AAUKs dynamic Advocacy Team. The successful candidate will work collaboratively with colleagues and in project teams to plan and deliver bold and highly compelling public campaigns based on audience insights and clear goals. Ensure web content is optimised and updated as necessary, produce compelling, authentic and authoritative content, ensure web content is optimised and updated as well as monitor and evaluate campaign performance using KPIs.

The successful candidate will have the following skills and experience;

• Experience of contributing to the delivery of impactful campaigns including understanding of change theory, power analysis, critical paths and audience insight
• Experience of managing a digital supporter base and developing online supporter journeys
• Strong understanding of digital tools and platforms (social media, email marketing, online petitions etc) with a focus on driving engagement and supporter acquisition
• Experience in tracking, analysing and reporting on campaign metrics, translating data into actionable insights to optimise campaign performance
• Good knowledge of Women’s and girls’ rights
• Ability to write compelling and impactful content and products for online and offline channels Desirable:
• Ability to identify campaigning and mobilisation opportunities and react quickly to events, using own initiative
• Experience of constructively and collaboratively working across teams and building positive relationships with colleagues
• Experience of working in coalition with sector partners

Commitment to feminist principles, safeguarding, and working in an organisation dedicated to the rights of women and girls is essential. If you possess a commitment to equality, diversity, and inclusion, along with a desire to continually improve your digital skills, we want to hear from you!

Interviews expected 6 January 2025

Due to the nature of this role, the successful candidate will be asked to participate in criminal records checks at the point of offer.

Additional Information:

Diversity, Equality, Inclusion and Belonging:

Diversity, Inclusion and Belonging are key to our organisational culture. We are on a journey to become not only an anti-racist organisation but one that proudly

celebrates the diversity of all applicants and employees. We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from underrepresented/marginalised communities.

AAUK is a disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.

Referencing and Safeguarding:

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include safeguarding, criminal records and terrorism

finance checks. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK Staff and ActionAid UK Representatives to share this commitment. We will not tolerate our Staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.

Working practices:

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and “Company Connection days.” Some roles may require in- office attendance on all days and if so, these will clearly be marked as in-office

roles.

Please note that ActionAid UK does not offer fully remote working

options. We encourage you to discuss hybrid working expectations at interview.

Recruitment Processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible.

If we receive a very high response, we may close the vacancy early and will not accept further submissions.