Head of School Marketing

Place of work: We welcome applications from candidates based anywhere in England & Wales. Travel to our London office will be required every 4-6 weeks for which travel expenses will be reimbursed in line with our expense policy.

Salary: £48,000 pro rata annum (£28,800 for 0.6FTE) (plus London Weighting of £2,271 pro rata if applicable)

Working hours: Part-time 22.5 hours per week (can be over three days, or split over five; other flexible working patterns considered including flexibility during school holidays for the right candidate)

Application deadline: 15th August 2024

Interviews: 2nd October 2024

About the opportunity

The Head of School Marketing will lead and deliver comprehensive, cross-organisational marketing initiatives that result in an increase in the number of schools partnering with Action Tutoring. This role will define, deliver and adapt marketing strategies that effectively communicate the charity's value proposition to schools, leading to increased interest and sales. The role will oversee all marketing activities to schools; lead and support school market research and analysis; utilise analytics to measure campaign effectiveness and will be accountable for both school marketing and the initial stages of the school sales funnel (converting qualified leads into booked sales calls with our programme department).

Key responsibilities 
 

• Strategic direction - set, adjust and operationalise a comprehensive cross-organisational school marketing strategy. 
• Lead qualification - develop and implement effective lead qualification processes to ensure that generated leads are nurtured and converted into opportunities that move down the funnel.
• Conversion strategies create and execute strategies that not only attract leads, but enhance conversion rates.
• Campaign management – Work alongside the Marketing Manager, their team, colleagues across the wider Marketing and Communications department and whole organisation to plan, implement, and oversee school marketing campaigns across various channels.
• Market Research and Analysis - Conduct regular market research to identify trends and opportunities, understand the competitive landscapes and analyse data to inform school marketing strategies and optimise campaign performance.

Person specification 
 

Essential qualifications and experience criteria:
 

• Significant experience shaping and implementing comprehensive marketing strategies to engage a range of audiences, with experience in B2B marketing ideally with schools. 
• Proficiency in lead generation and demand generation techniques and technical skills to engage a range of audiences.
• Experience designing and delivering campaigns that drive conversion of leads into sales opportunities (e.g. booking of a sales call).
• Able to work across multiple teams and departments working entrepreneurially, managing projects, ensuring the timely generation of content and delivery of messages to achieve maximum impact.
• Able to collaborate and influence others to support you and your team in growing sales pipelines by attracting customers through the top of the funnel.
• Enthusiasm for and experience of using data and evidence to inform and improve processes and ways of working.
• Right to work in the UK.

Please see the job description to see more responsibilities and requirements of the role. 

How to apply: Please submit a completed application form.
In the form you will be asked to reflect on the statements below:

1) Briefly describe a previous campaign that you designed and delivered which drove the conversion of leads into sales opportunities (or equivalent objectives). What were the results of this campaign?
2) Please share the experience you have had managing projects across multiple teams, explain how you met objectives and ensured the project team balanced any additional priorities.
3) Summarise what school-specific experience you have, or how you would seek to develop this knowledge?

Applications that fail to meet these criteria will automatically be discounted. We want you to have every opportunity to shine and to show us your talents—please let us know if there is anything we can do to make sure the assessment process works for you.