Digital Fundraiser

Key responsibilities:

Income Generation

• Drive online income generation through effective use of digital fundraising platforms, social media, and supporter journeys.
• Optimise and manage digital giving platforms, such as Funraisin, to increase donations and supporter engagement.
• Expand and enhance peer-to-peer fundraising, ensuring fundraisers have the tools and motivation to maximise income.

Digital & Social Media

• Increase digital reach and visibility, making sure fundraising messages are seen and acted upon.
• Leverage social media fundraising tools, such as Elovate (CommittedGiving), to improve donor retention and engagement.
• Use AI-powered tools to streamline prospect research, automate content personalisation, and optimise donor engagement.
• Develop and execute strategies to convert social media and website visitors into long-term donors.

Support & Collaboration

• Provide guidance and digital tools to e-volunteers and fundraising champions, enabling them to spread AvMA’s fundraising messages and attract donations.
• Analyse and report on digital fundraising performance, using insights to refine strategy and improve return on investment.
• Contribute to digital income diversification, exploring new revenue-generating opportunities such as online retail or supporter-driven fundraising products (e-commerce experience desirable).

Other Duties

• To undertake other duties as required commensurate with this post.
• To travel as necessary for events and fundraising activities