Head of sales jobs

Prostate Cancer Research exists to honour the men and families who have been through things no family should have to go through, and to work for a future where no one needs to fear a prostate cancer diagnosis. 

We are always working to provide resources to help, support and empower patients. Giving them the information they need to make better choices about their treatment, while working to identify and target specific unmet needs in the prostate cancer ecosystem, such as racial inequality and bone metastasis.

Our dedicated staff team is the key to our success, expanding the amount of research that we fund five times over in four years. PCR has been shortlisted for an Impact Prize and won the Change Project of the year award in 2023

We are looking to recruit a dynamic and results-oriented Senior Digital Acquisition Executive to join our growing Individual Giving Team within Public Fundraising at Prostate Cancer Research. This is a pivotal new role, offering huge potential to shape the future of IG at PCR and capitalise fully on our exciting growth trajectory. 

The last 12 months have seen significant transformation within our IG fundraising, with our regular giving base more than trebling. Building on this momentum, and campaigns such as last year's successful prostate cancer screening petition and our increased campaigning and public relations footprint. We are committed to strong investment in supporter experience and a genuine relationship-based approach to fundraising, ensuring all our supporters feel valued and exceptionally well-cared for. Recent positive media opportunities have further underscored our potential for growth. 

This role will be instrumental in driving continued expansion through digital channels, including paid social and email, with significant scope to identify and implement new, innovative, or novel acquisition strategies. You will be key to growing our supporter base and maximising their lifetime value through engaging digital stewardship and carefully crafted supporter journeys. Lead generation and conversion, cross-selling, and the development and management of these journeys will all be significant aspects of this role. We foster a culture of continuous testing and analysis to drive results, with a commitment to further investment in successful initiatives.

This presents a fantastic opportunity for an ambitious team-player looking to grow their career within a supportive and forward-thinking environment. This role will be line managed by the Head of Individual Giving. 

Key Responsibilities  

Digital Acquisition and Fundraising 

• Develop and implement acquisition campaigns and activity to attract new supporters through social platforms, both paid and unpaid, search engine advertising, and email marketing. As well as novel and innovative platforms and opportunities as identified.

• Analyse metrics and data, reporting on KPI’s, budget and spend, and work to constantly test and optimise campaigns to exceed targets and improve return on advertisement spend / return on investment.

• Ensure regular monitoring of performance across all activities and make necessary adjustments to maximise net income opportunities.

• Analyse and share the results of campaign activity. 

• Support forecasting and budget planning on Digital marketing activities within the IG budget.

• Develop and execute digital campaigns, including where the ultimate conversion is via traditional channels such as telephone or mail, taking an integrated approach, to acquire and convert new supporters. 

• Create and optimise content and digital journeys to maximise conversions and build loyalty. This will include elements of creative fundraising writing, concepting and messaging development, and some visual design development.

• Generate and utilise insight within digital campaigns to improve results.

• Support the organisation in developing the website to be optimised for fundraising, make recommendations to improve performance, optimise content and landing pages, recommend and make the most of on-site technologies and plugins that can help drive our performance. 

• Stay abreast of emerging digital trends and technologies, ensuring our online fundraising efforts remain innovative and effective. 

Stewardship and Supporter Experience 

• Maintain a good level of understanding of our supporters' behaviours and motivations to create and implement stewardship content and journeys, feedback and respond to queries and enquiries relevant to IG activity.

• Work with the team to ensure all supporters are thanked and updated in an appropriate and timely manner and all interactions and activities are in line with our supporter promise. 

• Ensure supporter journeys are segmented and personalised wherever possible.

• Cultivate deeper engagement with supporters beyond transactional interactions, exploring opportunities for meaningful dialogue, feedback mechanisms, and a sense of community. 

• Develop and deliver personalised relationship-building communications and initiatives that recognise supporter loyalty and deepen their connection to the impact of their support. 

• Work with the wider PCR team to maximise opportunities for fundraising and patient impact including via cross selling with different audiences.

• Develop engaging supporter communications and assets for all channels, for example email headers, landing pages, social ads – which drive action and deepen engagement with the cause.

Collaboration and Development  

• Work with Agile principles in mind, together with the IG Team and collaborating colleagues across the organisation, to plan and deliver high quality work.

• Build key relationships across teams within and outside Public Fundraising to achieve successful fundraising outcomes, improving both supporter & patient perceptions of PCR.

• As required, represent PCR externally, promoting our work and building long-term relationships with stakeholders and supporters. 

• Build strong relationships with partners, freelancers and consultants, agencies, and suppliers as needed to support the delivery of individual giving activity.

• Maintain curiosity and a desire for learning and professional development, be responsible for developing your skillset and knowledge to improve in the role and further PCR’s mission.

Database and Compliance 

• Hold a good working knowledge of key aspects of data protection law including GDPR and PECR, and the Fundraising Code of Practice.

• Work with our tools and seek to improve knowledge and use of these, including but not limited to Access CRM, Fundraise Up, Google Analytics 4 (G4A) and MailChimp.

• Adhere to all PCR policies and abide by the code of conduct and other related guidance in the PCR Staff Handbook. 

Skills and Competencies 

Our ideal candidate would have the following: 

• Proven experience in digital acquisition for charity or social cause, or in paid digital marketing or advertising in commercial roles. With demonstrable campaign management experience and expertise setting up and managing campaigns in Meta business suite, Google paid advertising and email marketing.

• Evidence of leading successful digital / integrated digital campaigns leading to significant sales/income/lead generation. 

• The ability to monitor and manage income and expenditure against targets as well as forecast and report on digital campaigns across all channels. 

• Knowledge and experience of trends and dynamics in digital fundraising (ideally), including audience identification and optimisation strategies including with new technologies like AI tools. 

• Experience and a track record of working on landing page optimisation and on-site conversion funnel improvements.

• A good understanding of individual giving best practices, trends, and regulatory requirements.

• The ability to motivate and inspire audiences through content and creative writing and storytelling for digital channels.

• Experience moderating digital campaigns or working with others to do so (knowledge of issues and best practice) and providing excellent supporter/customer support as needed.

• A strong desire to provide excellent supporter experience and customer journeys to everyone who encounters our campaigns and communications or who gets in touch with us directly.

• A collaborative and innovative mindset with a desire to test, learn and work with stakeholders cross-functionally including internal stakeholders and external consultants or agencies, to develop new activities and campaigns, and achieve strategic goals. 

• A good communicator and team player, with a willingness to pitch in and support the goals of the team and wider organisation as a whole.

• Experience working within Agile project management would be beneficial. 

• Experience collecting content from patients, beneficiaries, or key subject matter experts in the form of written interviews, photos and/or video, and developing this into marketing assets would be desirable. 

• A strong belief in the work we do at PCR, and a demonstrable desire to improve outcomes for patients through our work in fundraising. 

• Good knowledge of WordPress website optimisation and plugins or strong desire to learn. 

How to apply?  

Please apply by submitting your CV and a short supporting statement (maximum 600 words) outlining why you would like the role and why you think you’d be a good fit, giving examples of previous experience.  

There will be a two-stage interview process. The first interview will be online, and the second will be a more informal in-person interview at our offices in London.

PCR is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals regardless of their race, gender, disability, religion/belief, sexual orientation, or age.