Midlands Air Ambulance Charity

Who we are

Midlands Air Ambulance Charity (MAAC) operates and funds three air ambulances and a fleet of critical care cars - covering 6 Midlands counties (Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands). We provide enhanced critical care - bringing hospital-level procedures and medicines, and specialist Doctor and Critical Care Paramedic skills, to the patient at the scene.

MAAC currently funds its services entirely by fundraising – raising circa £15 million each year to meet that cost. However, MAAC’s five year strategy requires income growth and includes further income diversification.

We are a forward thinking, fast paced organisation comprising of many parts. We operate:
> By air and land as a healthcare provider specialising in pre-hospital emergency medicine (PHEM);
> As a registered charity, our lifesaving service is enabled via a broad range of income generation activities, volunteering and corporate partnerships; 
> As a retail business with an expanding portfolio of shops across the region and online sales platforms via our trading subsidiary MAATL.

In 2024 we celebrated our 33-year anniversary. We are an independent healthcare provider registered with the Care Quality Commission (CQC) with an Outstanding rating across all of our airbases. We employ our own Doctors and Critical Care Paramedics.  In July 2023, we moved into our new purpose-built airbase and charity headquarters in Cosford on the Shropshire/ Staffordshire border. And in January 2024 we extended our operating hours to 24/7 – reaching more patients in their critical hour of need across the whole of the Midlands region.