Midlands Air Ambulance Charity

Who we are

Midlands Air Ambulance Charity (MAAC) is an independent health care provider and is rated outstanding by the Care Quality Commission (CQC). We are responsible for delivering a prehospital emergency helicopter-led service across the Midlands Region – we proudly serve the diverse communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands, and Worcestershire. We offer enhanced critical care provision, bringing hospital-level procedures and medicines and specialist Doctor and Critical Care Paramedic skills to the patient at the scene.

Midlands Air Ambulance Charity (MAAC) is the largest Air Ambulance Charity in England serving a population of approximately seven million over six counties. We are an established healthcare provider with more than three decades experience (formed in 1991).

We operate three aircraft from locations across our geography, along with a fleet of Rapid Response Vehicles and Critical Care Cars in support of our mission. Alongside our core lifesaving service, our Charity is committed to enhancing the lives of local people and businesses via the provision of education and training programmes as well as volunteering opportunities.

Our core organisational divisions include:

Emergency critical care service - Our three airbases play a pivotal role in delivering rapid critical pre-hospital emergency medical care, by ensuring that residents across the Midlands region have access to a network of air ambulance helicopters. We provide a pre-hospital helicopter-led service, 24/7 operations, 365 days a year, to residents and visitors across the Midlands region, bringing hospital-level procedures and medicines to the patient at the scene of an accident or incident.

Charitable programme - we raise funds for our lifesaving service and play an active role within the communities of the six counties that we serve. We provide education programmes, volunteering opportunities, and social engagement activities to support with community cohesion and wellbeing.

Training provider - we deliver community life skill sessions, such as CPR, bleed control, and defibrillation usage alongside CPD accredited courses ranging from workplace first aid training to specialist pre-hospital clinical training.

Retail network - we have a growing portfolio of charity shops which contribute towards raising funds for helicopter and critical care car missions. This operation also supports environmental and ethical causes as part of our wider societal role. 

Our culture and values

Our organisation is driven by a longstanding and deep-rooted ‘One Team’ ethos.

OUR VALUES

Receptive - We are open to new ideas and ways of working, providing total transparency to all stakeholders.

Respectful - We are a community-based organisation with a 'one team' culture that embraces and encourages honesty.

Relevant - We define success as continuous improvement and thrive for excellence in our lifesaving services and community projects.

Recognition - We value our relationships with our people - staff, supporter groups and businesses – to achieve the best possible patient outcome. 

Responsible - We place sustainability at the heart of everything we do - environmental, social and economic. We want to create the best possible future for everyone.

Equality, diversity and inclusion policy

Midlands Air Ambulance Charity (MAAC) is fully committed to providing equal opportunities for all employees, workers, volunteers and job applicants, and to eliminating unlawful and unfair discrimination.  MAAC aims to embed a culture that encourages and values diversity, and that appoints, rewards, and promotes colleagues based on merit. 

MAAC also aims to:

Ensure our workforce and volunteer team is representative of all sections of society, and reflective of the diverse communities we serve, and that each individual feels respected and able to be the best person they can be. 

Consider Equality, Diversity and Inclusion in all aspects of work, including policy development.

Build and maintain a diverse, culturally competent workforce and volunteer support base, supported by an inclusive Senior Leadership Team. 

Create and maintain an environment where dignity, understanding and mutual respect, free from prejudice and discrimination, is experienced by all and where everybody who works or comes into contact with MAAC is able to challenge discrimination and unacceptable behaviour.