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Reporting to the Chief Executive Officer, the Director of Strategy will be responsible for the day to day strategic operational scrutiny and reporting in order to meet the Bikeability Trust’s mission, contractual and legal obligations. This role is critical in the leadership of the Bikeability Trust as deputising for the CEO.
The Bikeability Trust’s purpose is to ensure that all cycle training is delivered to a gold standard, inspiring everyone to cycle with competence and confidence.
We are:
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Expert: The Trust has successfully administered the Bikeability programme on behalf of government since 2018, delivering high-quality delivery guides and instructor training, and our workforce has thousands of years combined experience teaching people to cycle.
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Inspiring: Every rider completes our training feeling able, confident and motivated to cycle safely on the roads for short journeys. Transforming the traditional image of cycling to an everyday, everyone activity.
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Quality focussed: Our instructors deliver high-quality, consistent and standardised cycle training. We aim to ensure that every rider achieves the same outcomes to the same standard, taking into account their individual capabilities, including special educational needs and disabilities (SEND).
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Inclusive: We take action to reduce barriers to participation, support underrepresented groups and ensure that anyone who wishes to access Bikeability cycle training is able to do so, and cycling is seen as an activity for all.
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Efficient: Our delivery programme offers value for money and is delivered in an economic, proportional and efficient way.
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Influential: We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc) and work collaboratively with stakeholders, partners and commercial organisations to achieve our vision and influence behaviour change.
Key accountabilities:
Leadership
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Maintain a strong relationship and engaging with the CEO to lead the day to day operations of the Bikeability Trust ensuring the CEO can hold more external focus
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Provide leadership and management to the Operations Team including:
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Research
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Communications
Impact and Reporting
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Develop and lead reporting on progress towards the Bikeability Trust strategy with the Board of Trustees through annual business plans and corporate dashboard, gathering evidence and analysis from across the Bikeability Trust
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Refine and implement monthly and quarterly impact and KPI reporting to fulfil the ATE, TfL and other funders reporting requirements
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Deliver high quality information, governance, and business insights to the CEO and Board to inform decision-making
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Work with the Finance and grants team to ensure compliance with financial policies and reporting requirement
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Develop annual research plans to generate impactful information to generate support for Bikeability strategy with decision makers, public and media
Active Travel England engagement
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Lead monthly reporting and scrutiny meetings for Active Travel to reduce reliance on the CEO for input
Walking and Cycling Alliance (WACA)
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Lead Bikeability input in the External Affairs group meetings and events to foster closer working relationships and promotion of the Bikeability Trust strategic and impact data to influence policy and campaigning activities
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Prepare briefings for the CEO to attend roundtables, CEO meetings and WACA events
Communications & Research
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Manage the communications function increasing awareness, understanding and support for Bikeability strategy through an impactful communication strategy, marketing, PR, social media, media and campaigns
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Develop and maintain internal communications channels and engaging activities for employees, including Mental Health awareness, and regular staff surveys
HR and Governance
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Maintain internal policies recommending changes to Trustees for approval and annual audit of policies
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Maintain HR function jointly with the CEO across Bikeability with a focus on developing talent, succession planning, performance and appraisals systems. Seek input from external suppliers as required on HR
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Develop leadership and management capability across the Trust
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Develop organisational competence in strategic planning, business development and regulatory issues
General Duties
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Provide support and leadership insight across the organisation
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To undertake other related tasks as directed by the CEO or Board of Trustees
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Ensure all systems and procedures are in line with best practice and relevant legislation including GDPR.
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Recognise the need to be flexible when working for a small organisation and carry out other duties that may be required
Person specification
The successful applicants will have:
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A first or higher degree
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Excellent organisational and customer care skills
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Strong written and oral communication skills
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Have a growth and continuous improvement mindset
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Ability to use Microsoft 365 packages including Excel, Word, PowerPoint, Outlook and Teams
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Ability to work effectively as part of a team and independently
It is also essential that the post holder has experience or skills in some of the following:
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Strategy development
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Sound strategic planning and a track record of achieving targets
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Policy and public affairs experience
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Charity governance
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Diplomatic Skills to manage complex relationships with a range of stakeholders
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GDPR
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Analysis of complex information
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HR
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Business / operational data analysis
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Commununications, Marketing or PR
Skills
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Exceptional strategic thinking, decision making and problem-solving skills, especially under pressure; ability to set detailed vision and direction across large, complex sets of work
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Leadership style, which encourages, motivates, inspires and develops staff and volunteers
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Excellent communicator (both orally and in writing) with effective listening, influencing and negotiation skills
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Highly effective decision-making skills with excellent analytical and problem-solving abilities
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Excellent administrative, organisational and IT skills
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Intellectual rigour, financial acumen and the ability to accurately analyse and explain complex issues
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Politically astute, with high levels of self-awareness and emotional intelligence, outstanding communication and interpersonal skills and the ability to flex leadership and communication styles to inspire and motivate different audiences
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Ability to operate in complex governance structures whilst ensuring high standards of probity and transparency are maintained
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Robust programme and project management skills and a track record of delivering complex projects to deadline and budget
The package
The Bikeability Trust offers the successful candidates a competitive salary and:
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Bikeability cycle training
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Generous contributory pension scheme
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38 days annual leave for full time members of staff (including public holidays)
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Employee Assistance Programme
We value staff and a range of experience at the Bikeability Trust, so the person specification is a guide to the skills. We encourage diverse applicants and transferable skills.
Equipping more than five million children with the skills and confidence to cycle on today’s roads

The client requests no contact from agencies or media sales.
This is an exciting opportunity for an exceptional individual with proven experience to join our small and successful national charity as our Communications and Policy Officer.
Unlock has achieved a great deal for the people we support and that is testament to the talents of our dedicated team of staff and volunteers. Through listening and engaging with people who face difficulties because of their convictions we have an impressive track record of identifying issues, finding solutions and putting them into practice. We also influence policy and create systemic change.
Whilst we are a small charity we punch above our weight; we’re resourceful, impactful and work efficiently with like-minded organisations so that, together, we can achieve our aims. We are widely recognised as the go-to organisation in this arena.
We’re looking for an organised, motivated individual with communication and policy experience whose creativity and strategic thinking will be at the heart of communicating our work and advocating for a fairer future for people with criminal records.
If you are motivated to help people move on positively with their lives and create a fairer and more inclusive society, and based in London or the South East, this is the place for you.
To help people overcome the long-term disadvantages caused by their criminal records, and work with government, employers and others to enable people



The client requests no contact from agencies or media sales.
About the opportunity:
The Tutor Communications Officer will work closely with the Communications and Media Manager to support all aspects of stakeholder communications and engagement at Action Tutoring. The role will require you to develop engaging and motivational content when communicating with our volunteer tutor network, schools and other stakeholders.
The Tutor Communications Officer will develop their data management and analytical skills, when evaluating the impact of communications and maintaining subscriber data. They will also develop detailed knowledge of our e-communications software (Campaign Monitor) to create precise and engaging email campaigns with accurate segmentation of recipients.
Comprehensive induction and training will be provided. Action Tutoring is committed to providing development opportunities for its staff and, as a growing charity, there are plenty of opportunities to take on new areas of responsibility.
Key responsibilities of the role:
- Work with Communications and Engagement teams to create impactful communications that recruit new tutors, re-engage lapsed volunteers, and convert former tutors into long-term charity supporters.
- Maintain and analyse data across our e-communications platforms (ValueText, Campaign Monitor) and our volunteer database (Salesforce) to optimize audience targeting and engagement, while ensuring GDPR compliance and data cleanliness.
- Respond to tutors’ enquiries and feedback complaints as part of managing the communications’ team inbox, whilst supporting the wider team to do the same.
- Work with the Communications and Media Manager and other communications officer to produce interesting and relevant pupil and tutor case studies throughout the year. Collaborate with our Programme Team and your MarComms colleagues to source appropriate case studies from our partner schools and volunteer network.
Key information:
Reports to: Communications and Media Manager
Salary: £25,235 per annum plus London Weighting of £2,271 per annum (if applicable)
Contract and hours: Permanent, full-time. We offer flexible hours with 9.30-4 as core hours. A
full working week is 37.5 hours.
Closing date: Sunday 23rd March 2025
Interviews: Tuesday 1st April 2025
Start date: As soon as possible
Place of work: This role is remote, with occasional travel to London. The candidate can be based anywhere in the UK. Our London office address is: x+why Fivefields, 8-10 Grosvenor Gardens, London, SW1W 0DH
Application process:
Please submit a completed application form via our website.
In the form you will be asked to reflect on the statements below:
1. Please provide examples of when you have shown evidence of being a creative and effective communicator, able to adapt to different audiences and platforms to achieve an outcome.
2. Please provide examples of when you have shown the ability to 'spin different plates' simultaneously while working to high standards.
3. What experience do you have with data management and analysis? Please provide specific examples of how you've used data to improve communication strategies
Applications that fail to meet these criteria will automatically be discounted. We want you to have every opportunity to shine and to show us your talents—please let us know if there is anything we can do to make sure the assessment process works for you.
Please note, we do not accept CVs and cover letters. We only accept applications with the application form.
Award-winning national education charity working towards a world in which no child’s life chances are limited by their socio-economic background.
