Role Overview
Stroke Association are delighted to partner with The Talent Set on a fantastic Associate Director of Marketing & Communications role.
Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.
As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference.
We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.
Key Responsibilities
- Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity's profile, supports organisational priorities and builds public understanding of stroke and its impact.
- Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
- Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
- Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities
- Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
- Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity's communications, campaigns and brand narrative.
Person Specification
- Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
- Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
- Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
- Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
- Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
- Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
- Experience of managing significant budgets, resources and external agency relationships.
- Experience of supporting organisational influencing, campaigning or policy objectives.
- Experience of leading communications through organisational change, transformation or periods of significant growth.
What’s on Offer
- Salary: £75,000 (+ London weighting depending on post code)
- Permanent
- Home-based, with national travel in the UK as require, including some overnight stays
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Registered Charity 
501 - 1000
Thank you!
Using Anonymous Recruitment
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Location: Fully remote with flexible working arrangements
Salary: £51,500 FTE
Contract: This role is part time for 3 days a week (0.6FTE).
Closing date for applications: 5th July
Due to high numbers of applications, prior to interview we plan to carry out initial screening calls with prospective candidates before selection for interview. We will be asking about your reasons for applying and how you think your skills and experiences align to the role.
Screening calls: 16th/17th July
Panel interviews: 22nd July
Start Date: ASAP
About the Warm Welcome Campaign
Founded in 2022, the Warm Welcome Campaign wants everyone in the UK to find a place of belonging and reconnection at a Warm Welcome Space near their home. We have a bold ambition to enable a more deeply connected society where we all have free access to welcoming community spaces.
We resource, connect and champion a network of over 6,300 Warm Welcome Spaces and bring together a growing coalition of local, regional, and national partners representing the worlds of charity, faith, business, government, and philanthropy. By working together, we can unlock the power of community spaces made by and for everyone, creating a thriving network of hope and reconnection fueled by human warmth.
We’re working hard to reach everyone with the message that a Warm Welcome is waiting for them just around the corner, all through the year.
Throughout all our work and within our team we live out our values of being inclusive, collaborative and courageous and our personality that is friendly, adventurous and uplifting.
It’s an important moment for us – we are now in our second year of our five year strategy which shows a clear picture of the path we have set ourselves ahead to continue to deliver and deepen our impact. We now have approximately 3.5 million visitors to Warm Welcome Spaces each year. In January we delivered a hugely successful second ever Warm Welcome Week in collaboration with a wide variety of partners.
The Opportunity
This is an exciting opportunity for a purposeful and proactive individual to work within a small (but growing), friendly and dynamic team in a varied role. If you are brilliant at leading and developing complex multi-stakeholder processes and systems, and passionate for your input to shape work that makes a genuine difference to people’s lives, this could be the role for you.
To support ongoing growth and development of the Warm Welcome Campaign, we are looking for a Head of Operations to be responsible for supporting the Senior Leadership Team in the effective and efficient running of the Campaign and the coordination and development of our ambitious 5-year strategy. The role will sit within Warm Welcome’s Senior Leadership Team, which also includes the Campaign Director, Director of Communications, Director of Programmes and Development, and will report directly to the Good Faith Partnership Operations Director.
The purpose of the Warm Welcome Senior Leadership Team is to:
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Own and develop the Warm Welcome strategy, ensuring sustainability and delivery
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Lead, direct, engage and inspire the Warm Welcome team, setting the tone and culture
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Be accountable for significant decisions, challenges and risks.
The Head of Operations role will help to support and co-ordinate the work of the Senior Leadership team to be as effective as possible in achieving this purpose.
We’re looking for someone who thrives on fast-paced and varied work, organisational growth and development and has demonstrable experience of making things happen. The ideal candidate will be highly organised and solutions-oriented, while also bringing a creative, innovative and forward-thinking approach.
At Warm Welcome, we value diversity and we recognise the enormous benefits and the social imperative of bringing together diverse groups of people. We therefore warmly welcome applications from a broad range of backgrounds, experiences, and perspectives.
Responsibilities
The role will be responsible for:
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Supporting and coordinating the Warm Welcome Senior Leadership Team to function as effectively as possible
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Supporting the Warm Welcome team to ensure that our 5-year strategy is delivered on time and to budget, including coordinating our annual workplan of activities against our strategy
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Developing our internal set up, processes and systems during a period of growth
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Overseeing the Warm Welcome financial, compliance and risk management
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Coordinating the Warm Welcome team growth, culture and performance
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Overseeing long term financial planning and forecasting for Warm Welcome
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Supporting the delivery of other Warm Welcome efforts, as appropriate
Person specification
Strategy Oversight and Development
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Experience in coordinating workplans linked to a strategy to ensure that progress is being made and any areas of concern are identified and acted on quickly
Developing internal processes and systems
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Ability to create and develop high functioning, accessible systems for the whole team’s use
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Highly organised with accurate record keeping and ability to prioritise work to ensure deadlines are met and opportunities are maximised
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All candidates will need to be competent with CRM Systems, Google Suite and Microsoft Office
Financial, Risk and Compliance management
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Experience of financial management, including budget setting, owning and developing budgets, and reporting processes
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Experience of overseeing risk management and mitigation within a team
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Experience of overseeing compliance i.e. reporting to the Charity Commission, reporting related to GDPR, developing and reviewing policies etc.
Team growth and performance
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Experience of line management, leading and developing high-performing teams, fostering a culture of collaboration and empowerment.
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A strong team player who is flexible, positive and responds with strong influencing and negotiation skills and a commitment to the organisation and team working
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Experience of leading organisational growth, set up and design
Working Arrangements
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Current members of the team are based across the UK, with some in London, Reading, Bristol, Manchester, York and Northern Ireland. Applicants must be able to travel to Bristol once a month for a Tuesday full team meeting. Given the nature of this role we would also expect the applicant to carry out a reasonable amount of travel to both Warm Welcome Spaces and partners across the UK.
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This role is fully remote, with flexible working arrangements.
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All employees, volunteers, partners, suppliers and consultants working with GFP are expected to adhere to our Code of Conduct and safeguarding policies. GFP’s commitment to safeguarding means we seek to ensure that no harm comes to people as a result of contact with the organisation’s programmes, operations or people.
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You will need to have the right to work in the UK.
Please refer to the attached job description for full details.
The client requests no contact from agencies or media sales.