National Schools Programme Manager Jobs in Edinburgh

Reporting to the Chief Executive Officer, the Director of Strategy will be responsible for the day to day strategic operational scrutiny and reporting in order to meet the Bikeability Trust’s mission, contractual and legal obligations. This role is critical in the leadership of the Bikeability Trust as deputising for the CEO.

The Bikeability Trust’s purpose is to ensure that all cycle training is delivered to a gold standard, inspiring everyone to cycle with competence and confidence.   

We are:  

• Expert: The Trust has successfully administered the Bikeability programme on behalf of government since 2018, delivering high-quality delivery guides and instructor training, and our workforce has thousands of years combined experience teaching people to cycle.  

• Inspiring: Every rider completes our training feeling able, confident and motivated to cycle safely on the roads for short journeys. Transforming the traditional image of cycling to an everyday, everyone activity.    

• Quality focussed: Our instructors deliver high-quality, consistent and standardised cycle training. We aim to ensure that every rider achieves the same outcomes to the same standard, taking into account their individual capabilities, including special educational needs and disabilities (SEND).  

• Inclusive: We take action to reduce barriers to participation, support underrepresented groups and ensure that anyone who wishes to access Bikeability cycle training is able to do so, and cycling is seen as an activity for all.   

• Efficient: Our delivery programme offers value for money and is delivered in an economic, proportional and efficient way.  

• Influential: We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc) and work collaboratively with stakeholders, partners and commercial organisations to achieve our vision and influence behaviour change.  

Key accountabilities: 

Leadership 

• Maintain a strong relationship and engaging with the CEO to lead the day to day operations of the Bikeability Trust ensuring the CEO can hold more external focus

• Provide leadership and management to the Operations Team including: 

• Research

• Communications 

Impact and Reporting  

• Develop and lead reporting on progress towards the Bikeability Trust strategy with the Board of Trustees through annual business plans and corporate dashboard, gathering evidence and analysis from across the Bikeability Trust

• Refine and implement monthly and quarterly impact and KPI reporting to fulfil the ATE, TfL and other funders reporting requirements

• Deliver high quality information, governance, and business insights to the CEO and Board to inform decision-making 

• Work with the Finance and grants team to ensure compliance with financial policies and reporting requirement

• Develop annual research plans to generate impactful information to generate support for Bikeability strategy with decision makers, public and media

Active Travel England engagement  

• Lead monthly reporting and scrutiny meetings for Active Travel to reduce reliance on the CEO for input 

Walking and Cycling Alliance (WACA) 

• Lead Bikeability input in the External Affairs group meetings and events to foster closer working relationships and promotion of the Bikeability Trust strategic and impact data to influence policy and campaigning activities

• Prepare briefings for the CEO to attend roundtables, CEO meetings and WACA events

Communications & Research  

• Manage the communications function increasing awareness, understanding and support for Bikeability strategy through an impactful communication strategy, marketing, PR, social media, media and campaigns

• Develop and maintain internal communications channels and engaging activities for employees, including Mental Health awareness, and regular staff surveys 

HR and Governance  

• Maintain internal policies recommending changes to Trustees for approval and annual audit of policies 

• Maintain HR function jointly with the CEO across Bikeability with a focus on developing talent, succession planning, performance and appraisals systems. Seek input from external suppliers as required on HR 

• Develop leadership and management capability across the Trust 

• Develop organisational competence in strategic planning, business development and regulatory issues 

General Duties 

• Provide support and leadership insight across the organisation 

• To undertake other related tasks as directed by the CEO or Board of Trustees 

• Ensure all systems and procedures are in line with best practice and relevant legislation including GDPR. 

• Recognise the need to be flexible when working for a small organisation and carry out other duties that may be required 

Person specification 

The successful applicants will have: 

• A first or higher degree 

• Excellent organisational and customer care skills 

• Strong written and oral communication skills 

• Have a growth and continuous improvement mindset 

• Ability to use Microsoft 365 packages including Excel, Word, PowerPoint, Outlook and Teams 

• Ability to work effectively as part of a team and independently

It is also essential that the post holder has experience or skills in some of the following:

• Strategy development

• Sound strategic planning and a track record of achieving targets 

• Policy and public affairs experience 

• Charity governance 

• Diplomatic Skills to manage complex relationships with a range of stakeholders 

• GDPR 

• Analysis of complex information 

• HR

• Business / operational data analysis 

• Commununications, Marketing or PR 

Skills 

• Exceptional strategic thinking, decision making and problem-solving skills, especially under pressure; ability to set detailed vision and direction across large, complex sets of work 

• Leadership style, which encourages, motivates, inspires and develops staff and volunteers 

• Excellent communicator (both orally and in writing) with effective listening, influencing and negotiation skills 

• Highly effective decision-making skills with excellent analytical and problem-solving abilities 

• Excellent administrative, organisational and IT skills 

• Intellectual rigour, financial acumen and the ability to accurately analyse and explain complex issues 

• Politically astute, with high levels of self-awareness and emotional intelligence, outstanding communication and interpersonal skills and the ability to flex leadership and communication styles to inspire and motivate different audiences

• Ability to operate in complex governance structures whilst ensuring high standards of probity and transparency are maintained 

•  Robust programme and project management skills and a track record of delivering complex projects to deadline and budget 

The package 

The Bikeability Trust offers the successful candidates a competitive salary and: 

• Bikeability cycle training

• Generous contributory pension scheme 

• 38 days annual leave for full time members of staff (including public holidays) 

• Employee Assistance Programme

We value staff and a range of experience at the Bikeability Trust, so the person specification is a guide to the skills. We encourage diverse applicants and transferable skills.

Marketing Officer
Hours: Full time (35 hours per week)
Contract: Permanent
Salary: £24,000 – £28,000, plus Into Film benefits
Location: Hybrid – United Kingdom (Multiple Office locations)
Offices: Cardiff, Belfast, Salford, Edinburgh, London

About Into Film 
Into Film is the UK’s leading charity for film in education and the community. We provide screen industry careers information and advice, support young filmmakers, and bring the power of moving image storytelling into classroom teaching.

We also run the annual Into Film Festival which enables more than 400,000 pupils to visit the cinema for free, and the Into Film Awards – the UK’s leading showcase for young filmmaking talent.

The core Into Film programme is free for UK state schools, colleges and other youth settings, thanks to support from the BFI, awarding National Lottery good cause funding, and through other key funders including Cinema First and Northern Ireland Screen.

Our vision – Film enriches the life of every child and young person. 
Our mission – To inspire and support young people to learn, and to realise their creative, cultural and career aspirations, through film and the moving image.

Role Summary 
The Marketing Officer role plays an integral part in the Marketing team, supporting the Marketing Coordinators to plan, execute, track and evaluate campaigns that promote the Into Film programme. The Marketing Officer leads on all marketing email communications.

Main Responsibilities:

• Marketing lead on all Into Film email communications – management and scheduling of all email communications to Into Film database and external audiences; management of email communications calendar; management of Email Service Provider (‘ESP’) – Into Film currently uses Salesforce Marketing Cloud; maintaining the integrity of the email contact list; writing copy, building, segmenting and sending emails.
• Support Marketing Coordinators on planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.
• Lead on delivery and evaluation of specific marketing campaigns across the Into Film offer, when requested across the academic year.
• Lead on Customer Relationship Management (‘CRM’) reporting – Into Film currently uses Salesforce – including setting up dashboards, creating effective reports, and working closely with the Product & Technology team to ensure the CRM is being used to its full potential; ensure work is driven towards meeting targets and achieves effective ROI.
• Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
• Responsible for rolling out best email practice across the organisation, supporting and training other colleagues on email and the ESP.
• Ensure all emails are on –brand in both look and feel, and in tone of voice.
• Ensure all email campaigns adhere to GDPR consent and data capture regulations.
• Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.
• Work with the Marketing Coordinators to implement, monitor and develop Into Film automated e –communications journeys to enhance marketing and customer service experiences for our audiences.
• Manage printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on –brand and produced in an environmentally friendly way.
• Any other reasonable duties assigned by Into Film.

General Responsibilities:

• Commitment to quality internally and in all dealings with Into Film’s stakeholders including teachers, children and young people, industry partners, funders, supporters, parents and carers, and members of the public.
• Commitment and active participation in helping Into Film live its EEDI values and ethos through everything it does.
• Contribute to long term planning to ensure growth in line with demand and resources.
• Contribute to the regular monitoring and evaluation of Into Film’s work.

Person Specification:

Essential:

• Experience of managing email campaigns for a variety of audiences, including drafting content, ESP management (ideally Salesforce Marketing Cloud), A/B testing and performance analysis.
• A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it to inform ongoing activity.
• Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRMs and ESPs.
• Experience of using CRMs (ideally Salesforce) to segment audiences, create campaigns, target audiences and report on activity.
• Experience of managing marketing and communications campaigns across owned, paid and earned channels.
• Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
• Experience of copywriting and producing content for a range of channels and audiences.

Desirable:

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
• Familiarity with the Microsoft Office 365 suite.
• A love and knowledge of film.

Into Film employees enjoy the following benefits:

• Annual Leave – 28 days (pro –rata), including 3 days to cover office closure between Christmas and New Year
• Additional long service holiday award – after 3 years at Into Film, staff are awarded one extra day of holiday for each additional year worked, with the total entitlement capped at 35 days, i.e. on your 4th anniversary at Into Film your leave entitlement will rise to 29 days, on your 5th anniversary, your entitlement will go up by another day to 30 days etc.
• Pension – matched up to 5% of salary (2% above statutory employer contribution).
• Flexible working including compressed hours, job share etc. – all applications favourably considered, approval will be at the discretion of Into Film.
• Enhanced parental/paternity/shared parental leave.
• Support for professional qualifications – money towards courses and/or study days, if relevant to role. 
• Interest –free non –essential study loans.
• Interest –free bike/scooter/travelcard loan.
• Career break – up to 4 weeks unpaid leave, after 2 years’ service (at managers’ discretion). 
• Employee Assistance Programme (EAP) – 24/7 confidential wellbeing support, advice and guidance. 
• Wisdom health cover – including £75 annual eye care cover, as well as health insurance (non –contributory, apart from employee tax contribution).
• BenefitHub portal – offering discounts on healthcare, wellbeing products, and lifestyle products and services.

Into Film has offices in London, Cardiff, Belfast, Edinburgh and Salford. All Into Film staff work in a hybrid pattern, combining home working with attendance at their local and national offices as required, along with some travel across the UK, as appropriate to the role.

We are open to flexible working models wherever the role allows, including working compressed hours

All employees regularly working with children and member data are required to undertake and maintain enhanced DBS clearance (and/or Access NI check or Disclosure Scotland check, depending on working location), acquired at Into Film’s expense; employment is dependent upon this.

Closing: 8:00am, Monday 7th April 2025

Interested?

If you would like to find out more, please click the apply button. You will be directed to Applied to complete your application for this position.

At Into Film, we use Applied for our recruitment. Applied aims to overcome unconscious bias in recruiting. The responses are anonymised, and reviewed in a random order by members of our team.

No agencies please.