Freedom For Animals Jobs
Job Title: Digital Marketing and Brand Communications Manager
Reports to: Director
Direct Reports: None
Location: Remote
Contract: Permanent, Full Time, 37.5 hours
Salary: £27,000 to £30,000 per annum
Freedom for Animals is seeking an experienced Digital Marketing and Brand Communications Manager to work with the Campaigns and Fundraising functions to develop and grow our digital channels. The successful candidate will be a passionate and creative individual with excellent knowledge of creating and disseminating key messages about our work to a range of audiences as well as strong brand skills to communicate the brand values of the organisation across all marketing activity.
Purpose of Role:
To work with the Director, other staff and the Board of Trustees to develop and deliver an effective digital marketing and branded communications strategy to ensure Freedom for Animals is able to deliver its campaign objectives and build its brand and ensure brand loyalty.
Key Responsibilities
● To ensure all material adheres to the brand values, identity and marketing strategy, aligning this with the strategic plan for the organisation
● Plan, develop and schedule creative and innovative social media content to reach Freedom for Animals’ key audiences across a range of social media platforms including Facebook, Twitter, Instagram and TikTok
● Work with Fundraising Manager and Campaigns Manager to produce high quality content for website, e-newsletters, e-zines including key messages and high quality infographics
● Monitor and analyse Freedom for Animals social media platforms and create a set of metrics to measure social media success
● Maximise Search Engine Optimisation to ensure our key messages reach as wide an audience as possible
● Oversee brand compliance, ensuring all staff adhere to brand guidelines
● Develop a branded marketing plan with Fundraising with oversight on Campaigns activity looking for opportunities for promoting the organisation and its fundraising
● Be responsible for the design and production of all FFA printed materials, ensuring they create brand engagement, are compelling to read, working alongside Fundraising, Campaigns and other key staff
● Develop, manage and deliver the Charity’s digital strategy, aligning this with key brand values and ensuring FFA has a strong branded presence on all digital media channels
● Lead on website management, supported by Fundraising and Campaigns, ensuring all content is up to date and accurate across the FFA websites (Main, SEA LIES and mobile zoos)
● Lead on content production such as blogs and web articles, supported by Campaign staff and volunteers
● Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity
● Work with Fundraising Manager and Campaigns Manager on the delivery of a monthly e-news update
● Work with Fundraising Manager and Campaigns Manager on the delivery of Release, Freedom for Animals’ biannual Newsletter
● Work with Fundraising to develop and promote a range of branded promotional materials and merchandise
● With the Campaigns Manager, contribute to maintaining the media contacts database and an archive of press releases (online/offline)
● Ensure that Freedom for Animals has a strong branded presence at relevant events to promote campaign and fundraising initiatives
● Represent Freedom for Animals and promote our campaigns and fundraising where appropriate
● Ensure Freedom for Animals always complies with Marketing best practice and any relevant legislation
Data Management
● Work with other staff to ensure that data is kept in line with current legislation GDPR/Data Protection and that details are promptly updated when required
Finance
● Work within allocated budget
Strategic Planning
● Contribute to Operational and Strategic Plans alongside the Director and other team members, in consultation with the Board of Trustees
● Attend planning meetings and other meetings as required with the Board of Trustees
● Monitor and report on progress against relevant Operational and Strategic Plans
Human Resources
● Manage volunteers as required
● Co-ordinate and chair staff/volunteer meetings as required
Other
● Work within the policy framework of Freedom for Animals and adhere to the terms laid out in the employee handbook.
This task list is not exhaustive and the post holder will be expected to carry out any activity that is commensurate with the role of Digital Marketing & Branded Communications Manager within a small charitable organisation.
Person Specification
Essential
● Supportive of Freedom for Animals ethos, mission, vision and charitable objectives
● Broad experience of brand and delivering branding strategy and its application across all activity
● Excellent knowledge of social media channels and how to use them effectively
● Excellent communication and interpersonal skills
● Excellent editorial and copywriting skills
● Good understanding of Search Engine Optimisation
● Team player with strong interpersonal skills and a proven ability to build effective relationships with colleagues, volunteers, supporters and external stakeholders
● Ability to take the initiative and bring new, innovative and creative ideas to the table
● Ability to multi-task, manage time and manage changing priorities effectively
● Ability to travel as required, work flexible hours, including some weekend and evening work
● Ability to plan workload but also to react quickly to emerging issues when required
Desirable
● Degree or vocational qualification in Digital Marketing / Communications
● Knowledge of animal protection issues relating to animals in captivity including zoos, mobile zoos, aquariums, bird of prey centres, circuses, exotic pet trade and the use of animals in television, film and other media
● Experience of working with a grassroots supporter base
Freedom for Animals is committed to being an equal opportunities employer and is committed to creating a diverse, equal and inclusive working environment.
Please submit a covering letter and CV. In the covering letter briefly outline how your skills, knowledge and experience match the key responsibilities of the role and also the essential and desirable criteria listed in the person specification
The client requests no contact from agencies or media sales.
Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through a rapidly growing Rewilding Network we’re bringing together a community of rewilders — from land managers and farmers, to charities, community groups and national parks — to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late — but we must act now.
We’re offering a new and unique chance to join the Rewilding Britain team. Imagine a Britain where the largest, most influential and strategically important land areas lead the way in massively upscaling rewilding to tackle the growing climate and biodiversity crises. This is as much about enabling community-led and multi-stakeholder partnerships as persuading individual private, public and conservation NGO landowners. We already engage with a number of key land areas under the various ownership of organisations, public bodies and charities. We’re now at the stage where we need to have a more targeted approach and provide an increased level of support to enable a major upscaling of rewilding in these areas.
Could you see yourself joining a passionate and innovative team of people working to make Britain a wilder place? We're seeking an experienced, self-motivated Rewilding Landscapes Manager to lead our work to upscale rewilding across Britain. The successful candidate will be an innovative, driven and forward-thinking individual with a proven track record of influencing and advising landowners, land managers and wider stakeholders. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of the rewilding movement.
Job purpose:
To develop and deliver a strategic approach to increasing the land area committed to large-scale rewilding initiatives which deliver nature’s recovery alongside thriving local communities. The focus will be on engaging, inspiring and empowering others to adopt and apply rewilding principles, models and approaches.
Main responsibilities:
In collaboration with senior staff and the Rewilding Manager you will be responsible for leading and project managing the development and delivery of a plan to expand landscape scale rewilding across Britain, including:
-
Providing support and advice to targeted existing larger scale rewilding initiatives.
-
Engaging with a wide range of stakeholders — including landowners and managers - in key potential rewilding landscapes and influencing them to integrate rewilding into their management plans.
-
Researching the potential for rewilding — including its opportunities, cost and benefits and financial viability - in key areas and presenting this in a compelling way.
-
Inspiring, influencing and supporting new initiatives and partnerships focused on upscaling rewilding across larger landscapes and a diverse range of ownership and management types — community-led and multi-stakeholder partnerships, private, public, corporate and NGO landowners, commoners, crofters etc.
-
Working with the Rewilding Manager to ensure that our annual Challenge Fund award acts to catalyse and enable the development of large-scale 'exemplar' rewilding initiatives.
-
Liaising with the Rewilding Manager to encourage new initiatives to join and engage in the Rewilding Network.
-
Representing Rewilding Britain to external stakeholders on various events, platforms and network groups.
-
Delivering effective systems and processes for tracking, monitoring and reporting on progress.
-
Working closely with the Rewilding Director and Rewilding Manager to ensure we best target resources.
Skills, experience and behaviours:
Ideally you will have the following skills and experience. However, this is an exciting new role so there is some scope for refinement of responsibilities, depending on the chosen candidate. If you don’t meet all requirements but believe you could thrive in this role, please consider applying or get in touch to discuss your suitability.
Experience
-
At least eight years’ professional experience in a relevant field, e.g. conservation and/or land management/agency.
-
Demonstrable experience in influencing change, network building and managing strategic partnerships and relations at a senior level.
-
Experience of community and multi-stakeholder led co-design and governance models is highly desirable.
Skills
-
Exceptional project management skills, with the ability to work effectively to deadlines and achieve demonstrable results in a rapidly changing context.
-
Powerful communication and presentation skills, including the ability to engage senior internal and external stakeholders. Media skills are highly desirable.
-
Excellent strategic and systems thinking skills with a proven ability to spot opportunities and solve problems.
Personal Qualities
-
A self-starter with initiative and motivation who works to make things happen
-
Ability to produce high-quality work at pace, thriving in a dynamic organisation.
-
Ability to work autonomously, showing initiative while building excellent relationships with the wider team.
-
Committed to embedding Rewilding Britain’s vision for equality, diversity and inclusion throughout your work, and to bringing our values to life.
-
Passionate about bringing people and communities together to find ways to work, live and prosper within healthy, flourishing ecosystems
This job description is not all encompassing. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
This is a full-time role at 35 hours per week, but we're open to applications from those looking to work 28 hours or more per week.
The salary is £40k - £48k per annum (depending on relevant experience).
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over five years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We'll support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.
Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.
Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief and sex or sexual orientation.
Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.