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Top job
Closing in 4 days
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Develop and deliver multi-channel marketing campaigns and customer journeys to cross sell, upsell and improve Life-Time-Value.
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Page 1 of 148
London, Greater London (Hybrid)
£64,000 - £68,000 per year
Full-time
Contract (12 months)
Job description

We want a world free from the fear of heart and circulatory diseases. 

Core to achieving this is increasing our impact by engaging, acquiring and driving more new donors/customers, and growing the value of customers helping them to Get Help, Give Help and Achieve Goals, with British Heart Foundation (BHF).

As our Head of Retention and Customer Journeys you’ll focus on retaining donors and customers, building brand loyalty and driving action in-year, and over a lifetime. Working across all customer segments you’ll help to develop and deliver multi-channel marketing campaigns, customer journeys and communications to cross sell, upsell and ultimately improve Life-Time-Value.

Leading a multi-disciplinary team and working across all customer segments, as well as a broad portfolio of activity including, but not limited to, individual and committed giving programmes, Legacies, Events, and Community campaigns, you’ll be responsible for delivering multi-million-pound mass fundraising income targets. You’ll work closely in partnerships with our agencies and in-house teams, reducing attrition rates, improving engagement and product holing and delivering the most effective customer centric profitable approach to support the work of BHF.

Working arrangements

Please note that this is a fixed term contract for 12 months.
 
This is a blended role, where your work will be dual located between your home and our London office. 
 
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause. 
 
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

About you

Fully able to effectively use the full suite of MS Office and databases you’ll have an understanding of and empathy with BHF’s cause and objectives. You’ll also have a strong working knowledge of product marketing, customer data and CRM/retention activity.

With extensive commercial experience, able to demonstrate impact/growth in sales and revenue. You’ll have experience of devising and developing retention and customer journey marketing activity, across a full range of channels, in particular below the line, data, direct mail, email and SMS. 

With extensive experience of leading and managing partner agencies, particularly CRM and below-the-line agency management, that aims to drive cut-through and competitive advantage, you’ll have strong strategic and analytical skills, able to translate data into actionable plans and deliver outcomes. 

With excellent leadership and management skills, able to motivate, empower and develop teams and individuals, you’ll have excellent communication and stakeholder management skills, able to develop strong working relationships quickly, and with ease, and able to influence, negotiate and build relationships and all levels. 

You’ll have excellent planning and prioritisation skills, able to identify opportunities and focus activity to maximise success. You’ll also be achievement orientated and resilient, able to lead a team, and yourself, to meet deadlines and manage priorities.

Posted by
British Heart Foundation View profile Company size Size: More than 1000

Our vision is a world free from the fear of heart and circulatory diseases.

Refreshed on: 20 July 2024
Closing date: 24 July 2024 at 09:22
Job ref: 16918
Tags: Communications,Fundraising,Marketing,Project Management,Social Media,Strategy,Individual Giving