Location: London
Contract: Permanent
Salary: £40,000
Closing Date: 27 April
Are you a Media, PR & Digital Manager looking for a new opportunity?
Marine Society & Sea Cadets (MSSC) is the leading maritime charity for youth development and lifelong learning. We are a vibrant and growing charity inspiring young people to achieve their potential through challenge and nautical adventure and also enabling seafarers and maritime professionals to realise their potential through learning and career development. Working with our employees, cadets, and volunteers, we have built a strong vision and five-year Future Ready strategy to meet the growing demand for what we provide, both for young people, seafarers and maritime professionals – and the thousands who aspire to be the sea cadets and marine professionals of the future. It is also about equipping them to achieve their potential and thrive in a rapidly changing world, while growing our charity to benefit even more people – including those from under-represented or marginalised groups.
We are currently looking for a Media, PR & Digital Manager to join our team.
About the role
The Media, PR & Digital Manager leads and supports the delivery of flexible, cost-effective and class-leading media, marketing, and digital communications. This role ensures MSSC achieves its objectives across campaigns, fundraising and policy through targeted and effective profile building in the media and across multiple online platforms.
The post holder will manage media communications activities, delivered in-house or outsourced as appropriate, to meet the needs of MSSC while maintaining the charity’s image, values and stakeholder engagement.
Responsibilities
Media & Public Relations
- Proactively explore national and regional opportunities for media coverage, establishing effective media links to raise the profile of the organisation.
- Lead and coordinate integrated media campaigns alongside digital marketing efforts for maximum impact and coverage.
- Support communication with MSSC’s internal and external stakeholders on sensitive media matters.
Marketing & Digital Communications
- Manage and coordinate the use of digital channels, including intranets, websites and social media.
- Lead the development and support of the DAMS (Marketing Hub) to facilitate effective brand and campaign management.
- Contribute to the production of high-quality, on-brand marketing materials, ensuring they meet deadlines and engage target audiences.
- Assist with website development and paid digital marketing campaigns.
- Develop and maintain MSSC’s social media channels and other digital communication platforms.
Requirements
- Degree graduate or equivalent and experience in a communications environment.
- Experience in a similar role.
- Experience in developing and maintaining good working relations with journalists and media specialists.
- Excellent written and verbal skills with good attention to detail.
- Understanding of principles of media, PR, social media and communications.
For further information, please download the Recruitment Pack. If you are interested in this role, please apply now!
Benefits
- 25 days annual leave per annum, increasing with length of service
- Hybrid working for many roles
- Volunteering Leave
- Life assurance (4x salary)
- Private medical insurance
- Generous pension (employer contribution up to 10%)
- Cycle to work scheme
- Wellbeing portal and EAP with 121 counselling
- Employee development: We are investing in our employees' development and have an annual calendar of learning and development opportunities, designed to support employees to develop into their roles and stretch them to achieve their full potential.
Additional Information
MSSC positively encourages applications from suitably qualified and eligible candidates from all backgrounds. Equity, diversity, and inclusion really matters to us, so we can best serve our beneficiaries from every community. We work to ensure a fair and consistent recruitment process and aim to be a charity where diversity of experience, identity and skills are valued and welcomed. MSSC is an equal opportunities employer.
We recognise our responsibilities to safeguard and protect the young people and vulnerable adults with whom we work. We do all we can to promote their health, safety and wellbeing, and we expect our staff to share this commitment and work in line with safeguarding policy, the MSSC’s values and ethos of inclusivity. We adhere to safer recruitment practices and therefore employment is subject to detailed pre-employment checks for successful candidates, including references and criminal disclosure checks and the completion of a disclosure questionnaire.
All successful applicants are required to attend safeguarding training and undergo pre-employment checks including a criminal record check.
Registered Charity
101 - 500
We help launch young people for life through adventure.
The client requests no contact from agencies or media sales.
Thank you!
Prostate Cancer Research exists to honour the men and families who have been through things no family should have to go through, and to work for a future where no one needs to fear a prostate cancer diagnosis.
We are always working to provide resources to help, support and empower patients. Giving them the information they need to make better choices about their treatment, while working to identify and target specific unmet needs in the prostate cancer ecosystem, such as racial inequality and bone metastasis.
Our dedicated staff team is the key to our success, expanding the amount of research that we fund five times over in four years. PCR has been shortlisted for an Impact Prize and won the Change Project of the year award in 2023
We are looking to recruit a dynamic and results-oriented Senior Digital Acquisition Executive to join our growing Individual Giving Team within Public Fundraising at Prostate Cancer Research. This is a pivotal new role, offering huge potential to shape the future of IG at PCR and capitalise fully on our exciting growth trajectory.
The last 12 months have seen significant transformation within our IG fundraising, with our regular giving base more than trebling. Building on this momentum, and campaigns such as last year's successful prostate cancer screening petition and our increased campaigning and public relations footprint. We are committed to strong investment in supporter experience and a genuine relationship-based approach to fundraising, ensuring all our supporters feel valued and exceptionally well-cared for. Recent positive media opportunities have further underscored our potential for growth.
This role will be instrumental in driving continued expansion through digital channels, including paid social and email, with significant scope to identify and implement new, innovative, or novel acquisition strategies. You will be key to growing our supporter base and maximising their lifetime value through engaging digital stewardship and carefully crafted supporter journeys. Lead generation and conversion, cross-selling, and the development and management of these journeys will all be significant aspects of this role. We foster a culture of continuous testing and analysis to drive results, with a commitment to further investment in successful initiatives.
This presents a fantastic opportunity for an ambitious team-player looking to grow their career within a supportive and forward-thinking environment. This role will be line managed by the Head of Individual Giving.
Key Responsibilities
Digital Acquisition and Fundraising
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Develop and implement acquisition campaigns and activity to attract new supporters through social platforms, both paid and unpaid, search engine advertising, and email marketing. As well as novel and innovative platforms and opportunities as identified.
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Analyse metrics and data, reporting on KPI’s, budget and spend, and work to constantly test and optimise campaigns to exceed targets and improve return on advertisement spend / return on investment.
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Ensure regular monitoring of performance across all activities and make necessary adjustments to maximise net income opportunities.
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Analyse and share the results of campaign activity.
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Support forecasting and budget planning on Digital marketing activities within the IG budget.
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Develop and execute digital campaigns, including where the ultimate conversion is via traditional channels such as telephone or mail, taking an integrated approach, to acquire and convert new supporters.
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Create and optimise content and digital journeys to maximise conversions and build loyalty. This will include elements of creative fundraising writing, concepting and messaging development, and some visual design development.
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Generate and utilise insight within digital campaigns to improve results.
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Support the organisation in developing the website to be optimised for fundraising, make recommendations to improve performance, optimise content and landing pages, recommend and make the most of on-site technologies and plugins that can help drive our performance.
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Stay abreast of emerging digital trends and technologies, ensuring our online fundraising efforts remain innovative and effective.
Stewardship and Supporter Experience
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Maintain a good level of understanding of our supporters' behaviours and motivations to create and implement stewardship content and journeys, feedback and respond to queries and enquiries relevant to IG activity.
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Work with the team to ensure all supporters are thanked and updated in an appropriate and timely manner and all interactions and activities are in line with our supporter promise.
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Ensure supporter journeys are segmented and personalised wherever possible.
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Cultivate deeper engagement with supporters beyond transactional interactions, exploring opportunities for meaningful dialogue, feedback mechanisms, and a sense of community.
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Develop and deliver personalised relationship-building communications and initiatives that recognise supporter loyalty and deepen their connection to the impact of their support.
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Work with the wider PCR team to maximise opportunities for fundraising and patient impact including via cross selling with different audiences.
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Develop engaging supporter communications and assets for all channels, for example email headers, landing pages, social ads – which drive action and deepen engagement with the cause.
Collaboration and Development
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Work with Agile principles in mind, together with the IG Team and collaborating colleagues across the organisation, to plan and deliver high quality work.
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Build key relationships across teams within and outside Public Fundraising to achieve successful fundraising outcomes, improving both supporter & patient perceptions of PCR.
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As required, represent PCR externally, promoting our work and building long-term relationships with stakeholders and supporters.
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Build strong relationships with partners, freelancers and consultants, agencies, and suppliers as needed to support the delivery of individual giving activity.
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Maintain curiosity and a desire for learning and professional development, be responsible for developing your skillset and knowledge to improve in the role and further PCR’s mission.
Database and Compliance
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Hold a good working knowledge of key aspects of data protection law including GDPR and PECR, and the Fundraising Code of Practice.
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Work with our tools and seek to improve knowledge and use of these, including but not limited to Access CRM, Fundraise Up, Google Analytics 4 (G4A) and MailChimp.
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Adhere to all PCR policies and abide by the code of conduct and other related guidance in the PCR Staff Handbook.
Skills and Competencies
Our ideal candidate would have the following:
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Proven experience in digital acquisition for charity or social cause, or in paid digital marketing or advertising in commercial roles. With demonstrable campaign management experience and expertise setting up and managing campaigns in Meta business suite, Google paid advertising and email marketing.
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Evidence of leading successful digital / integrated digital campaigns leading to significant sales/income/lead generation.
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The ability to monitor and manage income and expenditure against targets as well as forecast and report on digital campaigns across all channels.
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Knowledge and experience of trends and dynamics in digital fundraising (ideally), including audience identification and optimisation strategies including with new technologies like AI tools.
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Experience and a track record of working on landing page optimisation and on-site conversion funnel improvements.
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A good understanding of individual giving best practices, trends, and regulatory requirements.
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The ability to motivate and inspire audiences through content and creative writing and storytelling for digital channels.
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Experience moderating digital campaigns or working with others to do so (knowledge of issues and best practice) and providing excellent supporter/customer support as needed.
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A strong desire to provide excellent supporter experience and customer journeys to everyone who encounters our campaigns and communications or who gets in touch with us directly.
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A collaborative and innovative mindset with a desire to test, learn and work with stakeholders cross-functionally including internal stakeholders and external consultants or agencies, to develop new activities and campaigns, and achieve strategic goals.
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A good communicator and team player, with a willingness to pitch in and support the goals of the team and wider organisation as a whole.
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Experience working within Agile project management would be beneficial.
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Experience collecting content from patients, beneficiaries, or key subject matter experts in the form of written interviews, photos and/or video, and developing this into marketing assets would be desirable.
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A strong belief in the work we do at PCR, and a demonstrable desire to improve outcomes for patients through our work in fundraising.
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Good knowledge of WordPress website optimisation and plugins or strong desire to learn.
How to apply?
Please apply by submitting your CV and a short supporting statement (maximum 600 words) outlining why you would like the role and why you think you’d be a good fit, giving examples of previous experience.
There will be a two-stage interview process. The first interview will be online, and the second will be a more informal in-person interview at our offices in London.
PCR is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals regardless of their race, gender, disability, religion/belief, sexual orientation, or age.
Registered Charity
21 - 50
Transforming Research. Transforming lives.
The client requests no contact from agencies or media sales.